DESIGN AND TECH GO DIGITALDESIGNING MOMENTS OF

IMPACT

LISA KAY SOLOMON

October 29th & 30th

VUCA WORLD

In a world filled with increasing volatility, uncertainty, complexity and ambiguity, leaders need to approach strategy much less like mechanics and more like designers.

Designers ofbetter futures

What do we meanby design?

»As a designer,it’s my job to make choices that trigger the right responses.«Nathan Shedroff | Chair of the DMBA

FUNCTIONAL UTILITY

EMOTIONALENGAGEMENT

Wrap rage.

Source: MLAlabs.com

Where do these design choices show up in our work?

Calendar rage.

Source: New York Times, May 20, 2014

Source: Harvard Business Review, May 2014

Source :Harvard Business Review, Jan 2010

WHAT HAPPENS ONA GREAT WORKDAY?

BEST DAYWORST DAY

FEELING OF

PROGRESS

As leaders,how do we trigger different responses?

PRINCIPLES FORLEADER AS

DESIGNER

3

YOUR JOB IS NOTTO DELIVER ANSWERS.

YOUR JOB IS TOCREATE CONDITIONS

FOR DISCOVERY.YOUR JOB IS TO

CREATE CONDITIONS OF DISCOVERY.

1.

from

Expertise

to

Curiosity

»Questions open up space in your mind.

If you don’t ask the question, there’s no place for it to go.«

Clay Christensen

Design as StrategyBuild

UnderstandingShape choices

MakeDecisions

KAAREN HANSON(Former Vice President of Design Innovation Intuit)

“FALL IN LOVE WITHTHE PROBLEM ANDNOT THE SOLUTION.”

CULTIVATING

DISCOVERY

DESIGN IS NOT A TEAM SPORT.

DESIGN REQUIRES AN ENSEMBLE OF

TALENT.

2.

From

Politics

To

Possibility

MEET NEIL GRIMMERCEO & COFOUNDER OF PLUM ORGANICCHIEF DADDY-0

HELLO FUTURE,IT’S NICE TO MEET YOU.

THE BABY FOOD FIGHT(BATTLE OF THE BABY BRANDS)

THEATER MEETS BUSINESS

HAPPY BABY

FOOD FIGHT 2.0?

DESIGN IS NOT A CRAPSHOOT.YOUR JOB IS TO

CREATE CONDITIONSFOR DISCOVERY.DESIGN IS A

LEARNABLE CRAFT..

3.

“I have this really great idea…”

“You’re right!That does

sound killer.”

(Yeah, but that would never

happen here.)

Yeah, butYeah, but

Yeah, butYeah, but

Yeah, but

Yeah, but“Yeah, but”

Yeah, butYeah, but

From

“Yeah, but”

To

Hope.

DESIGN MBA

MastersBusinessAmbiguity

Mastery

Source: DMBA Student Patchanok Koychusakun

Mastery= Learning

Business

Yiping Chen

Business= Value

Ambiguity

Source: DMBA Student Candelaria Ochoa

Ambiguity=Openness

DESIGNING BETTER

CONVERSATIONS

»If you’re sitting in a room with a bunch of slide decks, there’s very little that can go wrong…

…There’s just very little that can go right, too.«

KAAREN HANSON(Former Vice President of Design Innovation Intuit)

As Leaders, what responses do we want to trigger?

ThankYou.

@LisaKaySolomon