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…design thinking for business innovation…
DESIGN THINKING: WHAT?
Engaging business and design
Mindset and a process
Marketing 2.0
Connecting multiple
perspectives and disciplines
DESIGN THINKING : WHY
Companies
are managing algorithms
(Roger Martin)
Organizations are looking for creation of new value for customers!
Framing:ajourneyofanalysesandintuitivethinkingFRAMING
“EXPRESS TEST CYCLE”: JUMPING TO CONCLUSIONS!?
USE
USABILITY
MEANING
THE CUSTOMER EMPATHY MAP
INVITE, ENGAGE AND CO-CREATE WITH THE EXTREME USERS
IDEATION AND PROTOTYPING
WHAT AND WHERE COULD DESIGN-THINKING BRING YOU?
DOUBLE PROCESS
DESIGN THINKING: AN INNOVATION JOURNEY
RE-FRAMING: A JOURNEY TO A NEW STORY
FritsOukes
M m@fritsoukes.nl
twitter.com/FritsOukes
nl.linkedin.com/in/fritsoukes
…design thinking for business innovation…
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