…design thinking for business innovation…

DESIGN THINKING: WHAT?

Engaging business and design

Mindset and a process

Marketing 2.0

Connecting multiple

perspectives and disciplines

DESIGN THINKING : WHY

Companies

are managing algorithms

(Roger Martin)

Organizations are looking for creation of new value for customers!

Framing:ajourneyofanalysesandintuitivethinkingFRAMING

“EXPRESS TEST CYCLE”: JUMPING TO CONCLUSIONS!?

USE

USABILITY

MEANING

THE CUSTOMER EMPATHY MAP

INVITE, ENGAGE AND CO-CREATE WITH THE EXTREME USERS

IDEATION AND PROTOTYPING

WHAT AND WHERE COULD DESIGN-THINKING BRING YOU?

DOUBLE PROCESS

DESIGN THINKING: AN INNOVATION JOURNEY

RE-FRAMING: A JOURNEY TO A NEW STORY

FritsOukes

M m@fritsoukes.nl

twitter.com/FritsOukes

nl.linkedin.com/in/fritsoukes

…design thinking for business innovation…