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Linda Luu Agile East 2011
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Linda Luu • Agile East 2011
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Financial Services + Product Development + Design Sydney → Atlanta → Calgary → Seattle
WHAT IS AGILE DESIGN?
Concept Envisioning Iteration 0 Iteration 1 Release
‘Traditionally” user feedback is late in the delivery process...
…% …%
%Customer
Engagement
Delivery Process
Concept Envisioning Iteration 0 Iteration 1 Release
Agile design engages users early and often
…% …%
%Customer
Engagement
Delivery Process
And prototyping for fast, rapid feedback with users & stakeholders
How?
A framework
Part 1 Create the concepts
Part 2 Deliver the concepts
Design › Test › Build
Concept Delivery
Ideas › Test Design › Test › Build
Inception
Design › Design › Test › Build Ideas › Test Ideas > Test
Part 1: Creating the concepts
Research Ideas Test & evaluate
“If I had asked people what they wanted, they would have said faster horses.”
— Henry Ford, Founder of Ford Motor Company
Case Study
Business Focus Strategy + Design + BA + Tech Lead / Architect
Delivery Focus Business + Design + BA + Tech Lead + Developers
Checkpoint: Project Inception
Design › Test › Build
Concept Delivery
Ideas › Test Design › Test › Build
Inception
Design › Design › Test › Build Ideas › Test Ideas > Test
Are you ready to ramp up your delivery team?
So we’re all agreed then!
Part 2: Short cycles of design, test, build
Business Focus Strategy + Design + BA + Tech Lead / Architect
Delivery Focus Business + Design + BA + Tech Lead + Developers
Design › Test › Build
Concept Delivery
Ideas › Test Design › Test › Build
Inception
Design › Design › Test › Build Ideas › Test Ideas > Test
10 – tried & tested techniques –
TO GET YOU UNSTUCK
1 Ramp up your dev team when you have a concept
agreed and tested.
2 Design for
everyone and you design for no one
3 People design better
together.
Will customers buy it?
Is it feasible?
4 Is it viable?
Successful solutions live here
5 Keep it visual.
6 Greenhouse. Never sh*!house.
7 Stay ahead, but not too far ahead.
“The developers are chomping on our h!ls again!”
8 Focus on the minimum
viable prototype.
9 The software is
the deliverable.
10 The design
is never finished.
How is this different?
! Just enough of a concept, tested with users, to begin development
! Designers imbedded in project teams
! Short, iterative cycles of design, test, build
! Cross-functional teams (full-time)
! Team collaboration space & wall
! Just enough design (low fidelity)
! Just enough research
! Focus on working software as the deliverable
The benefits
! Ability respond to change
! Customer focused culture
! Avoiding rework of obvious usability issues
! Implementing a design that is true to concept
! Continuous feedback loop
! Clarity of investment at governance level
! Seed funding to further explore concepts outside annual funding process
“Fail early and often, in order to succeed sooner.”
— Tom Kelley, IDEO
I’d love to hear from you! linda.luu@thoughtworks.com
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