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Bumble Bee
Afaf Mustahil Haque 061 028 030Dara Al Mashuk Khan 061 470 030Kashfia Rahman 061 667 530Afsana Khayer Sanji 061 629 530Farhana Rahman 053 436 030
Overview
• Mission Statement • Bumble Bee wants to provide a superior child
care service to the both working parents that assures their satisfaction.
• Vision • Bumble Bee wants to be the pioneer of top
quality child care center in its market.
· Porter’s Five Forces
• Supplier Power
• Buyer Power
• Competitive Rivalry
• The Threat of Substitution
• The Threat of New Entry
SWOT Analysis
• Strength • Weakness
• Opportunity • Threat
Success Factors
• Management
• Quality of service
• Increasing Demand
• Security
• The existence of government ventures
Trends
• Political trends
• Technological trends
• Social trends
Competitors
• Phulki
• Chader Vubon
• Happy Hearts (GP)
• ChayaNir
• La Petite
• Angel World
· Opportunity
• Support and strengthen the family• Providing kindergarten education to children
aged 3-8.• Promote mutual help on child care.• High-quality child care services and leading-
edge educational programs• Establish a strong brand identity.• Establish a strong customer base.
Market Analysis
• Single Parents
• The Location
• The size of the Market• Female labor force
participation rate is 27.4% • Number of urban working
females were 2.8 million in 2005-2006.
Advertising Appeal
• Value • Emotional
• Quality
Strategy
• Value Chain
• Distribution Strategy • Positioning
• Marketing Mix
• Pricing Strategy
• Promotion Strategy
• Target Market
• Positioning
· Human Resource
• Management Team
• Health of Personnel
• Staff Screening
• Staff Qualifications
• Salary, Wages and Benefits
· Office assistant – 8000 BDT· Office clerk or peon - 4000
BDT· Pre school teachers - 15000
BDT· Nannies - 5000 BDT· Cleaners – 1500 BDT· Cook – 1500 BDT· Security guard – 7000 BDT· Garden cleaner - 7000 BDT
Risk Analysis
• Contingency plan • Risk Analysis
Financial Analysis
• Risk Analysis
• Contingency Plan
• Breakeven Analysis
• Sensitivity Analysis
Conclusion
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