Bumble Bee

Afaf Mustahil Haque 061 028 030Dara Al Mashuk Khan 061 470 030Kashfia Rahman 061 667 530Afsana Khayer Sanji 061 629 530Farhana Rahman 053 436 030

Overview

• Mission Statement • Bumble Bee wants to provide a superior child

care service to the both working parents that assures their satisfaction.

• Vision • Bumble Bee wants to be the pioneer of top

quality child care center in its market.

· Porter’s Five Forces

• Supplier Power

• Buyer Power

• Competitive Rivalry

• The Threat of Substitution

• The Threat of New Entry

SWOT Analysis

• Strength • Weakness

• Opportunity • Threat

Success Factors

• Management

• Quality of service

• Increasing Demand

• Security

• The existence of government ventures

Trends

• Political trends

• Technological trends

• Social trends

Competitors

• Phulki

• Chader Vubon

• Happy Hearts (GP)

• ChayaNir

• La Petite

• Angel World

· Opportunity

• Support and strengthen the family• Providing kindergarten education to children

aged 3-8.• Promote mutual help on child care.• High-quality child care services and leading-

edge educational programs• Establish a strong brand identity.• Establish a strong customer base.

Market Analysis

• Single Parents

• The Location

• The size of the Market• Female labor force

participation rate is 27.4% • Number of urban working

females were 2.8 million in 2005-2006.

Advertising Appeal

• Value • Emotional

• Quality

Strategy

• Value Chain

• Distribution Strategy • Positioning

• Marketing Mix

• Pricing Strategy

• Promotion Strategy

• Target Market

• Positioning

· Human Resource

• Management Team

• Health of Personnel

• Staff Screening

• Staff Qualifications

• Salary, Wages and Benefits

· Office assistant – 8000 BDT· Office clerk or peon - 4000

BDT· Pre school teachers - 15000

BDT· Nannies - 5000 BDT· Cleaners – 1500 BDT· Cook – 1500 BDT· Security guard – 7000 BDT· Garden cleaner - 7000 BDT

Risk Analysis

• Contingency plan • Risk Analysis

Financial Analysis

• Risk Analysis

• Contingency Plan

• Breakeven Analysis

• Sensitivity Analysis

Conclusion