Data Rocks: using web and CRM data in the music industry - Measurecamp

DATA ROCKSUsing web & CRM data in the music industry

Who are you?

1. What is “direct-to-fan”?2. What’s it got to do with data?

3. How can we improve?

1. Engage

2. Connect

3. Reason to buy

HOW?

1. ENGAGE

- optimise online presence

- build mailing list

→ create sales channel

2. CONNECT

- find artist’s unique voice

- create dialogue with fans

→ create relationship of loyalty

3. REASON TO BUY

- compelling range of offers

- quality, exclusive, limited edition

→ give a reason to buy

$999.99

1. What is “direct-to-fan”?2. What’s it got to do with data?

3. How can we improve?

DATA

DATA

1. What is “direct-to-fan”?2. What’s it got to do with data?

3. How can we improve?

1. What is “direct-to-fan”?2. What’s it got to do with data?

3. How can we improve?

1. What is “direct-to-fan”?2. What’s it got to do with data?

3. How can we improve?

- customer data- sales data

- web analytics

- metrics?- reporting?

hello@wicksteedworks.com@wicksteedworks

Thank you!