Dag 2: Digital disruption

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Academy – By Innovation Dock

Academy by Innovation Dock is a school designed for the future.This is where we develop innovation heroes, strategy superstars,startup experts, business model innovators and next generation

leaders.

Digital Disruption

‘’When companies adopt technology,

they do old things in new ways’’

‘’When companies adopt technology, they do old things in new ways…..

When companies internalize technology, they find

entierly new – disruptive – things to do’’

‘’Start by admitting that you cannot imagine, what your produt, your

service or even your internal process will look like in five years – because technology will reshape

everything’’

Get started

Adopt a Digital Disruptor’s mindset

A disruptive mindset

Benytte gratis

verktøy

Benytte digitale

plattformer

Betjene digitale kunder

1 2 3

Benytte gratis verktøy

1

“Digital disruptors apply the love of free things to every business decision they make”

Digital Disruption

Hvor mange har en tjeneste som koster under 40 kr?

Benytte digitale plattformer

2

Betjene digitale kunder3

En “digital disruptor” er besatt av å finne nye måter å dekke kundens behov på

Digital Disruption

Behave like a Digital Disruptor

A disruptive behavour

Generer flere

ideer - raskere

Leverer hele

kunde-opplevelse

n

1 2

Generer flere ideer - raskere

1Innovating the adjacent possible

Identifiser en liste over de neste produktene/tjenestene kundene dine vil ha, og raskt gi

dem det som er enklest å levere.

Hva vil kundene våre ha nå?

Lever hele kundeopplevelsen

2Reality Check:

Du selger ikke et produkt eller en tjeneste, du selger en kundeopplevelse

Disrupt yourself

Innovation infrastructure

Cheap or free tools + Digital plattforms +

Digital consumers

Start med:

Definer kundereisen på 100 % digitalt. Mobil først

Åpen Plattform Globalt, digitalt marked

Hva vil dere utvikle da?

But….. we haven’t done

enough to crack that code in

the digital era

‘’Transformation can be a dangerous word in our current environment because it suggests a shift from one solid state to another; it implies there is an end point….’’

‘’We have watched the massive migration of readers to social media even as we were redesigning our home page’’

‘’But we must evolve, and quickly, to maintain

that status over the coming decades’’

Digital kundeinnsikt

Big Data Struktur

UX strategWeb design

Web plattformerDigitale partnere, Google,

Flipboard+

iPad utvikler

But….. we haven’t done

enough to crack that code in

the digital era

http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/

www.innovationdock.comStavanger, Norway