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Introducing
Cypress CommunicationsUnified Communications as a Service and Managed Network Services
PRESENTED BY:
Scott AlterStrategic Account ManagerCypress Communications
© 2010 CYPRESS COMMUNICATIONS, INC.
Why Unified Communications as a Service?
Why Now?
Why Cypress?
Networks and Platforms
Cypress Solutions
About Cypress CommunicationsBusinesses of all sizes
thrive under a Cypress.
Agenda
2
Agenda
© 2010 CYPRESS COMMUNICATIONS, INC.
Why UnifiedCommunications as a Service?
3
Why UCaaS?
© 2010 CYPRESS COMMUNICATIONS, INC.
Unified Communications
Integrated Communications
• Voice, data & Internet• Voicemail, email and
messaging• Video and application
sharing• Audio, web and video
conferencing• ACD and contact center• Phone, mobile and PC
4
Why UCaaS?
Enterprise Convergence
• Networks and systems• Software and applications• Processes
Real-TimePresence, VoIP and IM
CollaborationTeam spaces, share files and desktops
Centralized Control and Management
© 2010 CYPRESS COMMUNICATIONS, INC.
Why Firms ImplementUnified Communications
5
Why UCaaS?
© 2010 CYPRESS COMMUNICATIONS, INC.
UCaaS: Unified Communications as a Service
You get all of the features of unified communications, plus…
• Fully-managed end-to-end solution: network, access, LAN, WAN, phones, routers, soft client, integration.
• No upfront capital expense. Like SaaS, pay for usage, not ownership.
• No risk of technology obsolescence.
• Maintenance and upgrade costs are bundled intothe offering.
• Business continuity assurance withdata failover and redundancy.
• Custom-designed solution.
• Guaranteed voice quality, network availability.
6
Why UCaaS?
With UCaaS, IT can maintain service levels
& deliver business value while reducing IT
expenditures.
© 2010 CYPRESS COMMUNICATIONS, INC.
Why UCaaS?
Lower Costs• No capital expense
• No ongoing maintenance costs
• Technology risk avoidance
• Operational cost improvements
• Economies of scaling
7
Why UCaaS?
After a steam pipe explosion,we had to evacuate our office building.
Working from home, we used our soft phones to call customers. C4 IP worked beautifully. For the next three weeks, we operated this way and secured over $500,000 in revenue.
With our old PBX system, we would have been in serious trouble.
Increase Efficiency with Technology Management
Secure Operations with Business Continuity
Nik Hakimian, Operations ManagerBerkshire Capital Financial
© 2010 CYPRESS COMMUNICATIONS, INC.
Why UCaaS Now?
8
Why Now?
© 2010 CYPRESS COMMUNICATIONS, INC.
• “IT asset ownership is a choice,not an obligation.”
• “Enterprises are embracing hosted models—software as a service (SaaS), cloud services, LAN/WAN services, desktop management, business continuity and hosted unified communications.”
• “Hosted IP voice services market will increase from $505 million in 2009 to $1.2 billion in 2012.”
• “Unified Communications market will triple in size to almost $18 billion by 2014.”
• “Enterprises should prepare for the long-term migration to managed services and the shifting role of the IT professional in a world dominated by cloud services.”
9
Why Now?Source: Gartner and IDC
New Communications Paradigms
© 2010 CYPRESS COMMUNICATIONS, INC.
SPEND LESS• No capital expense• No on-going
maintenance costs• No need to hire or train
IT staff. • Lower operational
business costs, travel, training, etc.
GET MORE• Advanced unified
communications functionality.
• Facilitate decision making.
• Faster business operations.
• Quicker time to market.• Improved customer
satisfaction increases revenues.
10
Why Now?
UCaaS Offsets Economic Pressures
© 2010 CYPRESS COMMUNICATIONS, INC.
Case Study: Mid-Size International Professionals Services FirmBusiness Highlights:
100 employees
• 2 U.S. offices
• 55 remote international employees
Requirements:
• Unified Communications features
• Common dialing plans
• Ability to support teleworkers and remote offices
11
Why Now?
Sample 3-Year TCO
© 2010 CYPRESS COMMUNICATIONS, INC.
Why Cypress?
12
Why Cypress?
© 2010 CYPRESS COMMUNICATIONS, INC.
Cypress Communications: the Leading Provider of Unified Communications as a Service (UCaaS)
13
Applications
Network
Servers
Firm HQ
PSTN VOICE INTERNET INTERNETUnified
Communicationsas a Service
Remote Offices
© 2010 CYPRESS COMMUNICATIONS, INC.
Why Cypress?
What Makes Cypress Unique?
• End-to-end technology management
• Cloud-based
• QoS managed from cloud, across LAN to handset
• No CapEx
• Inherent disaster recovery and business continuity
• Integrated PBX, unified messaging, collaboration mobility, and managed network services.
• National & international coverage
• Managing business communications for 25 years
14
Cypress manages communications from the cloud, across WLAN, LAN, and down to each handset.
Enterprise LAN
Enterprise
Cypress Cloud
Router
© 2010 CYPRESS COMMUNICATIONS, INC.
What Gartner Analysts Say About Cypress
15
Gartner UCaaS Magic Quadrant, Dec. 2009
IBMSkype
PanTerra Networks
Bell Canada
Microsoft
GoogleAT&TCisco
VerizonBT Telus
CallTower
Cypress CommunicationsLightEdge
Nortel
Orange Business Services
• Magic Quadrant: UCaaS (Dec. 2009)–“Cypress classified as “visionary” for demonstrating a
clear understanding of the UCaaS market and offering a strong and differentiating approach to one or more core areas.
• Broad offerings—VoIP, UM, click-to-dial, conferencing, video, desktop sharing, presence, LAN management, WAN services & contact center.
• Proactive customer service complimented by automated provisioning tools.”
• SWOT: AT&T (Nov. 2009)– “AT&T does not view managed services for SMBs as a
high priority. Consequently, many network and application specialists (for example, Cypress Communications) succeed in AT&T's legacy footprint.
• Vendor Rating: Verizon (June 2009)– “Verizon is losing SMB marketshare to nimble
competitors, such as Cypress.”
• Dataquest Insight: Microsoft’s Hosted UC is Set to Disrupt Traditional Channel Partner Supply Chain (Nov. 2008 2009)– “Cypress recognized as a telephony vendor with a
Microsoft OCS development initiative.”
Cypress has been mentioned in 17 Gartner reports.
visionariesniche players
challengers leaders
© 2010 CYPRESS COMMUNICATIONS, INC.
Cypress Network and Platform
16
© 2010 CYPRESS COMMUNICATIONS, INC.
Industry-Leading Core Switching Platforms
17
Communications, collaboration &
unified messaging servers
Unifiedmessaging
platform
SIP softswitch & unified messaging
platforms
Carrier-grade softswitch & Multimedia
platform
Carrier-grade softswitch
Why Cypress?
Branding:Cypress C4 IP
Branding:Cypress C3
Branding:Cypress C4 Office
© 2010 CYPRESS COMMUNICATIONS, INC.
Network Monitoring and ManagementReliability, Survivability, Redundancy and Quality of Service
18
• Architected for VoIP
• National MPLS network
• 99.999% SLA guarantee
• Voice prioritization
• QoS managed from handset across LAN/WAN and IP network
• Real-time monitoring, 24x7
• Meshed, logical and virtual paths
• Redundant devices
• Designed to automatically detect potential faults and self correct
• Best-of-breed routers—Cisco and Juniper
Private Line
GE Circuit
Legend
Point-of-Presence (POP)
Internet Peering Point
InternetInternet
InternetInternet
InternetInternet
InternetInternet
InternetInternet
InternetInternet
InternetInternet
InternetInternet
InternetInternet
CS2000CS2000
ASAS
SBC
IP Telephony Complex
PSTN(IP)
PSTN(IP)
CS2000CS2000
UMUM
ASAS
MGWMGWPSTNPSTN
SS7SS7SGWSGW
SBC
IP Telephony Complex
PSTN(IP)
PSTN(IP)
BroadWorksFeatureServer
BroadWorksFS
MEDIA
PROXY
ASAS
SBC
IP Telephony Complex
PSTNPSTNMGWMGW
PSTN(IP)
PSTN(IP)
BroadWorksFS
MMMEDIA
PROXY
MEDIA
PROXY
FE Circuit
Future
Why Cypress?
© 2010 CYPRESS COMMUNICATIONS, INC.
Network Management Methodology
19
• Monitor real-time performance
• Proactive management ensures optimal customer experience and effective resource utilization
• Intelligent event diagnosis and automated assignment / escalation
• Aggregate measurements for trend analysis
• Measure jitter, latency and Mean Opinion Score
Monitor Network, Market, Switchesand Components
Why Cypress?
Monitor Customer-Specific Schematics
© 2010 CYPRESS COMMUNICATIONS, INC.
Cypress Solutions
20
© 2010 CYPRESS COMMUNICATIONS, INC.
C4 IP Communications
21
Cypress helps businesses to effectively connect, communicate, collaborate and continue by managing their phone, voice, data and Internet and providing advanced IP communication features and services.
CONNECT COMMUNICATE
COLLABORATE CONTINUE
Why Cypress?
© 2010 CYPRESS COMMUNICATIONS, INC.
Connect to the Cypress cloud for exceptionalcall quality and high-speed data transfer.
22
CONNECT
CONTINUE
COMMUNICATE
COLLABORATE
connect
Provides access to all communication services
Don’t purchase separately
Built into the solution:• Local
• Long Distance
• International
• Internet Access
PSTN
INTERNET
© 2010 CYPRESS COMMUNICATIONS, INC.
Communicate with enterprise-grade PBX features, IP phones and unified messaging.
communicate
CONNECT
COMMUNICATE
COLLABORATE
CONTINUE
• 4-digit dialing• Account codes• One-button transfer
Advanced IP Phones
• Multiple phone types to match user needs
• Bluetooth integration
Unified messaging• Synchronize voicemail
and email
Enterprise-Grade PBX Features• Hunt groups • Receptionist handsets• Shared call appearances
23
© 2010 CYPRESS COMMUNICATIONS, INC.
Collaborate with anyone, anytime, anywhere.
collaborate24
CONNECT
COMMUNICATE
COLLABORATE
CONTINUE
© 2010 CYPRESS COMMUNICATIONS, INC.
Continue to communicate business-as-usual anywhere, no matter what.
continue25
CONNECT
COMMUNICATE
COLLABORATE
CONTINUE
Is your firm ready for unplanned events?• Tornadoes (1,000 tornadoes
hit the U.S. annually.)-NOAA
• Hurricanes
• Pandemic – H1N1
• Power Outages
• Water main break
Industry regulation requirements?
Do you have sufficient financial and personnel resources?
U.S. Heath Officialssay 20 to 40 percent of
Americans could become ill from swine flu over the
next two years.
CNN8/13/09
© 2010 CYPRESS COMMUNICATIONS, INC.
Cypress Ensures Business Continuity
POP Diversity
Network & Circuit Diversity
Equipment redundancy
WAN Failover
Continue to communicate with any Internet connection
Make and receive calls
Get voicemail
Java-based soft client
26
continue
© 2010 CYPRESS COMMUNICATIONS, INC.
AboutCypress Communications
27
© 2010 CYPRESS COMMUNICATIONS, INC.
Cypress is the leading provider of hosted unified communications in North America.
28
Product Portfolio
Snapshot • Headquarters: Atlanta, GA• Sales and operational coverage throughout North America• 25+ years of experience managing enterprise communications
• Voice and Internet Services, fully managed to desktop• Managed Network Services• Advanced IP Telephony Services• Unified Communications as a Service• Private network optimized for VoIP and Unified Communications
• 6,000 customers and 60,000 handsets • Over 20,000 unified communication seats installed; projected to
exceed 35,000 seats by end of 2010• Customers include technology, legal, commercial real estate,
financial services and insurance companies, among others
Customers
Why Cypress?
© 2010 CYPRESS COMMUNICATIONS, INC.
Select Customer List
29
© 2010 CYPRESS COMMUNICATIONS, INC.
Cypress AwardsTMCNet Unified Communications Solution of the Year
Frost & Sullivan Innovation Award for VoIP Business Continuity
TMC Labs Innovation Award
VAR Business 500
Technology Marketing Executive of the Year
Communications Solution 2007 Product of the Year
Excalibur Award for Technology Excellence
INTERNET TELEPHONY Excellence Award
Unified Communications Excellence Award
Internet Telephony Magazine Product of the Year
Frost & Sullivan: Innovation Award for Hosted UC
EVP of Marketing wins Voip-Biz.News' Person of the Year
VON Innovator
Association for Corporate Growth (ACG) Phoenix Award
Unified Communications Magazine 2008 Product of the Year
TMC Next Generation Network Innovation
Communications Solutions 2008 Product of the Year
2009 Unified Communications TMC Labs Innovation
2009 Internet Telephony Magazine TMC Labs Innovation Award
2009 Customer Interaction Solutions Magazine TMC Labs Innovation Award
2009 Internet Telephony IT Excellence Award
2009 Unified Communications Excellence Award
2009 Customer Interaction Solutions Product of the YearWhy
Cypress?30
© 2010 CYPRESS COMMUNICATIONS, INC.
Questions?
31
© 2010 CYPRESS COMMUNICATIONS, INC.
Case Studyand TCO Examples
32
© 2010 CYPRESS COMMUNICATIONS, INC.
Case Study: Global Law FirmBusiness Highlights:• Cypress hosted UC user for 2
years
• 11 U.S. locations
• 2,800 handsets, 1,800 employees and partners
• One of the largest hosted UC deployments
• Selected Cypress for reliability, improved productivity and lowered costs
33
Sample 3-Year TCO
“With C4 IP,our employees have the latest
technology to enhance productivity, creating real value for our clients
while sustaining voice qualityand lowering our total cost
of ownership.”
Warren Jones, Managing Director, wJones & Co., former CIO, Pillsbury Winthrop Shaw Pittman
© 2010 CYPRESS COMMUNICATIONS, INC.
Case Study: Mid-Size Law Firm
Business Highlights:
60+ employees at 1 U.S. locations
Requirements:
• Unified Communications features
• Installation within 60 days
• Needed flexibility for future growth
34
Sample 3-Year TCO
“We considered buying andmaintaining a phone system…but
the total cost of ownership was way too high. The annual maintenance
alone was cost prohibitive at$48,000 a year.”
IT Manager atMid-Size Law Firm
© 2010 CYPRESS COMMUNICATIONS, INC.
Case Study: Mid-Size International Professionals Services FirmBusiness Highlights:
100 employees
• 2 U.S. offices
• 55 remote international employees
Requirements:
• Unified Communications features
• Common dialing plans
• Ability to support teleworkers and remote offices
35
Why Now?
Sample 3-Year TCO
© 2010 CYPRESS COMMUNICATIONS, INC.
Case Study: Large Financial Services Firm
Business Highlights:
1000 employees
• 6 U.S. offices
• 300-person call center
Requirements:
• Unified Communications features
• Common dialing plans
• Ability to support remote call center employees
• Contact recording and Quality Management
36
Why Now?
Sample 3-Year TCO
© 2010 CYPRESS COMMUNICATIONS, INC.
ACD and Contact Center
37
© 2010 CYPRESS COMMUNICATIONS, INC.
C4 IP Contact Center Solutions
Improve productivity and profitability with Cypress’ integrated Contact Center solutions.
38
ACD provides basic call routing to evenly distribute incoming calls among a group of agents, including real-time displays on IP phones.
ACD Advanced adds software-based real-time and historical call reporting and real-time queue configuration control.
Contact Center offers the flexibility of advanced skills-based routing, real-time and historical reporting, web-based administration, integrated multimedia contact management, IVR and computer telephony integration (CTI) options.
Why Cypress?
© 2010 CYPRESS COMMUNICATIONS, INC.
Contact Recording and Quality Monitoring
39
Hosted CRQM solution• Lower total cost of ownership
• No premise hardware required
Quality Monitoring• Monitor synchronized voice and data
interactions on every call or on-demand, as needed.
• Share Recordings as a teaching tool for agents, improving performance.
• Detailed Audit Trails satisfy legal and regulatory requirements.
Contact Recording• Helps Meet Compliance Requirements
• Intelligent Call Archiving
• Simplifies Dispute Management
Listen at any point in the recording.
Easy to define searches.
Why Cypress?
© 2010 CYPRESS COMMUNICATIONS, INC.
Managed Data Services
40
© 2010 CYPRESS COMMUNICATIONS, INC.
MPLS VPN – Private Data Networking
41
Carrier-class MPLS-based
• Private Network service
• Any-to-any connectivity
Delivers IP Qualityof Service (QoS) with four IP Classes of Service:
• Real Time [RT]
• Critical Data [CD]
• Business Critical [BC]
• Commodity Internet [CE]
MPLS VPN Benefits
Save on access costs by using a single network for voice and data across enterprise locations.
Ensure quality. Traffic prioritization ensures that critical and real-time data is given right of way.
Performance. MPLS encapsulation and switching provides superior performance over Internet-based CPE IP VPNs.
Why Cypress?
© 2010 CYPRESS COMMUNICATIONS, INC.
C4 IP Failover Solutions
42
VoIP FailoverVoIP traffic redirects to your existing public or private connection.
VoIP and PublicInternet FailoverBi-directional failover between the C4 IP private network and your third-party Internet provider.
VoIP and PrivateData Failover Bi-directional failover between the C4 IP private network and your third-party private data network provider.
Why Cypress?
© 2010 CYPRESS COMMUNICATIONS, INC.
C4 IP Solutions
43
Cypress manages:• Equipment—Routers, LAN Switches and UPS Devices• Version releases, patches and upgrades• Desktop IP phones• Voice LAN
Cypress can also manage:• Data LAN• Premise-based Firewall• Private Data Networks
Media Gateway
Remote Worker
Metro E
Bundled T1s T1
Cable / DSL
Cypress Cloud PSTN
InternetCypress Voice & Data LAN
• Cisco Router• Cisco Switch• UPS
HQ Location
Branch Office
Cypress Voice & Data LAN• Cisco Router• Cisco Switch• UPS
Cypress Voice & Data LAN•Cisco Router•Cisco Switch•UPS
Branch Office
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