Cypress C4 VoIP

Introducing

Cypress CommunicationsUnified Communications as a Service and Managed Network Services

PRESENTED BY:

Scott AlterStrategic Account ManagerCypress Communications

© 2010 CYPRESS COMMUNICATIONS, INC.

Why Unified Communications as a Service?

Why Now?

Why Cypress?

Networks and Platforms

Cypress Solutions

About Cypress CommunicationsBusinesses of all sizes

thrive under a Cypress.

Agenda

2

Agenda


Why UnifiedCommunications as a Service?

3

Why UCaaS?


Unified Communications

Integrated Communications

• Voice, data & Internet• Voicemail, email and

messaging• Video and application

sharing• Audio, web and video

conferencing• ACD and contact center• Phone, mobile and PC

4

Why UCaaS?

Enterprise Convergence

• Networks and systems• Software and applications• Processes

Real-TimePresence, VoIP and IM

CollaborationTeam spaces, share files and desktops

Centralized Control and Management


Why Firms ImplementUnified Communications

5

Why UCaaS?


UCaaS: Unified Communications as a Service

You get all of the features of unified communications, plus…

• Fully-managed end-to-end solution: network, access, LAN, WAN, phones, routers, soft client, integration.

• No upfront capital expense. Like SaaS, pay for usage, not ownership.

• No risk of technology obsolescence.

• Maintenance and upgrade costs are bundled intothe offering.

• Business continuity assurance withdata failover and redundancy.

• Custom-designed solution.

• Guaranteed voice quality, network availability.

6

Why UCaaS?

With UCaaS, IT can maintain service levels

& deliver business value while reducing IT

expenditures.


Why UCaaS?

Lower Costs• No capital expense

• No ongoing maintenance costs

• Technology risk avoidance

• Operational cost improvements

• Economies of scaling

7

Why UCaaS?

After a steam pipe explosion,we had to evacuate our office building.

Working from home, we used our soft phones to call customers. C4 IP worked beautifully. For the next three weeks, we operated this way and secured over $500,000 in revenue.

With our old PBX system, we would have been in serious trouble.

Increase Efficiency with Technology Management

Secure Operations with Business Continuity

Nik Hakimian, Operations ManagerBerkshire Capital Financial


Why UCaaS Now?

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Why Now?


• “IT asset ownership is a choice,not an obligation.”

• “Enterprises are embracing hosted models—software as a service (SaaS), cloud services, LAN/WAN services, desktop management, business continuity and hosted unified communications.”

• “Hosted IP voice services market will increase from $505 million in 2009 to $1.2 billion in 2012.”

• “Unified Communications market will triple in size to almost $18 billion by 2014.”

• “Enterprises should prepare for the long-term migration to managed services and the shifting role of the IT professional in a world dominated by cloud services.”

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Why Now?Source: Gartner and IDC

New Communications Paradigms


SPEND LESS• No capital expense• No on-going

maintenance costs• No need to hire or train

IT staff. • Lower operational

business costs, travel, training, etc.

GET MORE• Advanced unified

communications functionality.

• Facilitate decision making.

• Faster business operations.

• Quicker time to market.• Improved customer

satisfaction increases revenues.

10

Why Now?

UCaaS Offsets Economic Pressures


Case Study: Mid-Size International Professionals Services FirmBusiness Highlights:

100 employees

• 2 U.S. offices

• 55 remote international employees

Requirements:

• Unified Communications features

• Common dialing plans

• Ability to support teleworkers and remote offices

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Why Now?

Sample 3-Year TCO


Why Cypress?

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Why Cypress?


Cypress Communications: the Leading Provider of Unified Communications as a Service (UCaaS)

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Applications

Network

Servers

Firm HQ

PSTN VOICE INTERNET INTERNETUnified

Communicationsas a Service

Remote Offices


Why Cypress?

What Makes Cypress Unique?

• End-to-end technology management

• Cloud-based

• QoS managed from cloud, across LAN to handset

• No CapEx

• Inherent disaster recovery and business continuity

• Integrated PBX, unified messaging, collaboration mobility, and managed network services.

• National & international coverage

• Managing business communications for 25 years

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Cypress manages communications from the cloud, across WLAN, LAN, and down to each handset.

Enterprise LAN

Enterprise

Cypress Cloud

Router


What Gartner Analysts Say About Cypress

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Gartner UCaaS Magic Quadrant, Dec. 2009

IBMSkype

PanTerra Networks

Bell Canada

Microsoft

GoogleAT&TCisco

VerizonBT Telus

CallTower

Cypress CommunicationsLightEdge

Nortel

Orange Business Services

• Magic Quadrant: UCaaS (Dec. 2009)–“Cypress classified as “visionary” for demonstrating a

clear understanding of the UCaaS market and offering a strong and differentiating approach to one or more core areas.

• Broad offerings—VoIP, UM, click-to-dial, conferencing, video, desktop sharing, presence, LAN management, WAN services & contact center.

• Proactive customer service complimented by automated provisioning tools.”

• SWOT: AT&T (Nov. 2009)– “AT&T does not view managed services for SMBs as a

high priority. Consequently, many network and application specialists (for example, Cypress Communications) succeed in AT&T's legacy footprint.

• Vendor Rating: Verizon (June 2009)– “Verizon is losing SMB marketshare to nimble

competitors, such as Cypress.”

• Dataquest Insight: Microsoft’s Hosted UC is Set to Disrupt Traditional Channel Partner Supply Chain (Nov. 2008 2009)– “Cypress recognized as a telephony vendor with a

Microsoft OCS development initiative.”

Cypress has been mentioned in 17 Gartner reports.

visionariesniche players

challengers leaders


Cypress Network and Platform

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Industry-Leading Core Switching Platforms

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Communications, collaboration &

unified messaging servers

Unifiedmessaging

platform

SIP softswitch & unified messaging

platforms

Carrier-grade softswitch & Multimedia

platform

Carrier-grade softswitch

Why Cypress?

Branding:Cypress C4 IP

Branding:Cypress C3

Branding:Cypress C4 Office


Network Monitoring and ManagementReliability, Survivability, Redundancy and Quality of Service

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• Architected for VoIP

• National MPLS network

• 99.999% SLA guarantee

• Voice prioritization

• QoS managed from handset across LAN/WAN and IP network

• Real-time monitoring, 24x7

• Meshed, logical and virtual paths

• Redundant devices

• Designed to automatically detect potential faults and self correct

• Best-of-breed routers—Cisco and Juniper

Private Line

GE Circuit

Legend

Point-of-Presence (POP)

Internet Peering Point

InternetInternet

InternetInternet

InternetInternet

InternetInternet

InternetInternet

InternetInternet

InternetInternet

InternetInternet

InternetInternet

CS2000CS2000

ASAS

SBC

IP Telephony Complex

PSTN(IP)

PSTN(IP)

CS2000CS2000

UMUM

ASAS

MGWMGWPSTNPSTN

SS7SS7SGWSGW

SBC


PSTN(IP)

PSTN(IP)

BroadWorksFeatureServer

BroadWorksFS

MEDIA

PROXY

ASAS

SBC


PSTNPSTNMGWMGW

PSTN(IP)

PSTN(IP)

BroadWorksFS

MMMEDIA

PROXY

MEDIA

PROXY

FE Circuit

Future

Why Cypress?


Network Management Methodology

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• Monitor real-time performance

• Proactive management ensures optimal customer experience and effective resource utilization

• Intelligent event diagnosis and automated assignment / escalation

• Aggregate measurements for trend analysis

• Measure jitter, latency and Mean Opinion Score

Monitor Network, Market, Switchesand Components

Why Cypress?

Monitor Customer-Specific Schematics


Cypress Solutions

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C4 IP Communications

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Cypress helps businesses to effectively connect, communicate, collaborate and continue by managing their phone, voice, data and Internet and providing advanced IP communication features and services.

CONNECT COMMUNICATE

COLLABORATE CONTINUE

Why Cypress?


Connect to the Cypress cloud for exceptionalcall quality and high-speed data transfer.

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CONNECT

CONTINUE

COMMUNICATE

COLLABORATE

connect

Provides access to all communication services

Don’t purchase separately

Built into the solution:• Local

• Long Distance

• International

• Internet Access

PSTN

INTERNET


Communicate with enterprise-grade PBX features, IP phones and unified messaging.

communicate

CONNECT

COMMUNICATE

COLLABORATE

CONTINUE

• 4-digit dialing• Account codes• One-button transfer

Advanced IP Phones

• Multiple phone types to match user needs

• Bluetooth integration

Unified messaging• Synchronize voicemail

and email

Enterprise-Grade PBX Features• Hunt groups • Receptionist handsets• Shared call appearances

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Collaborate with anyone, anytime, anywhere.

collaborate24

CONNECT

COMMUNICATE

COLLABORATE

CONTINUE


Continue to communicate business-as-usual anywhere, no matter what.

continue25

CONNECT

COMMUNICATE

COLLABORATE

CONTINUE

Is your firm ready for unplanned events?• Tornadoes (1,000 tornadoes

hit the U.S. annually.)-NOAA

• Hurricanes

• Pandemic – H1N1

• Power Outages

• Water main break

Industry regulation requirements?

Do you have sufficient financial and personnel resources?

U.S. Heath Officialssay 20 to 40 percent of

Americans could become ill from swine flu over the

next two years.

CNN8/13/09


Cypress Ensures Business Continuity

POP Diversity

Network & Circuit Diversity

Equipment redundancy

WAN Failover

Continue to communicate with any Internet connection

Make and receive calls

Get voicemail

Java-based soft client

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continue


AboutCypress Communications

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Cypress is the leading provider of hosted unified communications in North America.

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Product Portfolio

Snapshot • Headquarters: Atlanta, GA• Sales and operational coverage throughout North America• 25+ years of experience managing enterprise communications

• Voice and Internet Services, fully managed to desktop• Managed Network Services• Advanced IP Telephony Services• Unified Communications as a Service• Private network optimized for VoIP and Unified Communications

• 6,000 customers and 60,000 handsets • Over 20,000 unified communication seats installed; projected to

exceed 35,000 seats by end of 2010• Customers include technology, legal, commercial real estate,

financial services and insurance companies, among others

Customers

Why Cypress?


Select Customer List

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Cypress AwardsTMCNet Unified Communications Solution of the Year

Frost & Sullivan Innovation Award for VoIP Business Continuity

TMC Labs Innovation Award

VAR Business 500

Technology Marketing Executive of the Year

Communications Solution 2007 Product of the Year

Excalibur Award for Technology Excellence

INTERNET TELEPHONY Excellence Award

Unified Communications Excellence Award

Internet Telephony Magazine Product of the Year

Frost & Sullivan: Innovation Award for Hosted UC

EVP of Marketing wins Voip-Biz.News' Person of the Year

VON Innovator

Association for Corporate Growth (ACG) Phoenix Award

Unified Communications Magazine 2008 Product of the Year

TMC Next Generation Network Innovation

Communications Solutions 2008 Product of the Year

2009 Unified Communications TMC Labs Innovation

2009 Internet Telephony Magazine TMC Labs Innovation Award

2009 Customer Interaction Solutions Magazine TMC Labs Innovation Award

2009 Internet Telephony IT Excellence Award

2009 Unified Communications Excellence Award

2009 Customer Interaction Solutions Product of the YearWhy

Cypress?30

http://www.cypresscom.net/pdf/Cypress_Communications_Receives_Excalibur_Award_102708_final.pdf


Questions?

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Case Studyand TCO Examples

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Case Study: Global Law FirmBusiness Highlights:• Cypress hosted UC user for 2

years

• 11 U.S. locations

• 2,800 handsets, 1,800 employees and partners

• One of the largest hosted UC deployments

• Selected Cypress for reliability, improved productivity and lowered costs

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Sample 3-Year TCO

“With C4 IP,our employees have the latest

technology to enhance productivity, creating real value for our clients

while sustaining voice qualityand lowering our total cost

of ownership.”

Warren Jones, Managing Director, wJones & Co., former CIO, Pillsbury Winthrop Shaw Pittman


Case Study: Mid-Size Law Firm

Business Highlights:

60+ employees at 1 U.S. locations

Requirements:


• Installation within 60 days

• Needed flexibility for future growth

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Sample 3-Year TCO

“We considered buying andmaintaining a phone system…but

the total cost of ownership was way too high. The annual maintenance

alone was cost prohibitive at$48,000 a year.”

IT Manager atMid-Size Law Firm


Case Study: Mid-Size International Professionals Services FirmBusiness Highlights:

100 employees

• 2 U.S. offices

• 55 remote international employees

Requirements:



• Ability to support teleworkers and remote offices

35

Why Now?

Sample 3-Year TCO


Case Study: Large Financial Services Firm

Business Highlights:

1000 employees

• 6 U.S. offices

• 300-person call center

Requirements:



• Ability to support remote call center employees

• Contact recording and Quality Management

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Why Now?

Sample 3-Year TCO


ACD and Contact Center

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C4 IP Contact Center Solutions

Improve productivity and profitability with Cypress’ integrated Contact Center solutions.

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ACD provides basic call routing to evenly distribute incoming calls among a group of agents, including real-time displays on IP phones.

ACD Advanced adds software-based real-time and historical call reporting and real-time queue configuration control.

Contact Center offers the flexibility of advanced skills-based routing, real-time and historical reporting, web-based administration, integrated multimedia contact management, IVR and computer telephony integration (CTI) options.

Why Cypress?


Contact Recording and Quality Monitoring

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Hosted CRQM solution• Lower total cost of ownership

• No premise hardware required

Quality Monitoring• Monitor synchronized voice and data

interactions on every call or on-demand, as needed.

• Share Recordings as a teaching tool for agents, improving performance.

• Detailed Audit Trails satisfy legal and regulatory requirements.

Contact Recording• Helps Meet Compliance Requirements

• Intelligent Call Archiving

• Simplifies Dispute Management

Listen at any point in the recording.

Easy to define searches.

Why Cypress?


Managed Data Services

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MPLS VPN – Private Data Networking

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Carrier-class MPLS-based

• Private Network service

• Any-to-any connectivity

Delivers IP Qualityof Service (QoS) with four IP Classes of Service:

• Real Time [RT]

• Critical Data [CD]

• Business Critical [BC]

• Commodity Internet [CE]

MPLS VPN Benefits

Save on access costs by using a single network for voice and data across enterprise locations.

Ensure quality. Traffic prioritization ensures that critical and real-time data is given right of way.

Performance. MPLS encapsulation and switching provides superior performance over Internet-based CPE IP VPNs.

Why Cypress?


C4 IP Failover Solutions

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VoIP FailoverVoIP traffic redirects to your existing public or private connection.

VoIP and PublicInternet FailoverBi-directional failover between the C4 IP private network and your third-party Internet provider.

VoIP and PrivateData Failover Bi-directional failover between the C4 IP private network and your third-party private data network provider.

Why Cypress?


C4 IP Solutions

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Cypress manages:• Equipment—Routers, LAN Switches and UPS Devices• Version releases, patches and upgrades• Desktop IP phones• Voice LAN

Cypress can also manage:• Data LAN• Premise-based Firewall• Private Data Networks

Media Gateway

Remote Worker

Metro E

Bundled T1s T1

Cable / DSL

Cypress Cloud PSTN

InternetCypress Voice & Data LAN

• Cisco Router• Cisco Switch• UPS

HQ Location

Branch Office

Cypress Voice & Data LAN• Cisco Router• Cisco Switch• UPS

Cypress Voice & Data LAN•Cisco Router•Cisco Switch•UPS

Branch Office