Croudsourcing and social lead generation

17th November, 2011 John Horsley | CNO – Ace-A-Metric

How To Build Business Through The Social Web

FUBARThe Economy

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The Economy

Section 1. Crowdsourcing to create products, drive engagement, build loyalty & make money

BARWhat Is Crowdsourcing?

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Results 73 Designs33 Designers Cost = $170

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Results 28 Designs 7 Designers Cost = $720

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BARSummary Total Project Cost - £480 Total Cheapest Quotes - £2K Less than 1/5th Of The Price More Choices + Better Results

BARFiat Crowdsource Design Concepts - Fiat Mio

Over 10,000 Submissions160 Countries

Suggestions Included: Size Environmental Specifications Entertainment Options

BARFiat Crowdsource Design Concepts - Fiat Mio

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Results

16,387 Ideas Contributed

749,085 Ideas Promoted

93,938 Comments Posted

470 Ideas Implemented

2. Inbound & Advocacy Marketing For Generating Demand & Awareness

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Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.

Decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%.

Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing possible vendors.

(Study: "Tech Decision Maker," Hill & Knowlton, January 2009)

Reasons For Implementing A Social Media Strategy

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Getting Found

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Source Hubspot, “2010 State of inbound Marketing” Feb 16,2010

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Source Hubspot, “2010 State of inbound Marketing” Feb 16,2010

Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social Media

Oracle Corporation Social CRM campaign targeted IT, Sales and Marketing job titles at US and Canadian companies with 500+ employees

Clicks 3,198 Forms Submitted 944

Marketing Qualified Leads 197

Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social Media

Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social Media

• Capture inbound marketing leads

• Reach more people with your message

• Reduce time and cost of identifying buyers

• Shorten the sales funnel and reduce sales cycles

• Gain immediate market insights

• Measure ROI

Why we built

Thank You

John HorsleyCNO Ace-A-Metric.com +44 794 905 0711 John@aceametric.com @johnhorsley

http://slideshare.com/thedigitalmarketinggroup