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Presentation by John Horsley at The Great British Business Show, 17th of November 2011.
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17th November, 2011 John Horsley | CNO – Ace-A-Metric
How To Build Business Through The Social Web
FUBARThe Economy
FUBAR
The Economy
Section 1. Crowdsourcing to create products, drive engagement, build loyalty & make money
BARWhat Is Crowdsourcing?
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Results 73 Designs33 Designers Cost = $170
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Results 28 Designs 7 Designers Cost = $720
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BARSummary Total Project Cost - £480 Total Cheapest Quotes - £2K Less than 1/5th Of The Price More Choices + Better Results
BARFiat Crowdsource Design Concepts - Fiat Mio
Over 10,000 Submissions160 Countries
Suggestions Included: Size Environmental Specifications Entertainment Options
BARFiat Crowdsource Design Concepts - Fiat Mio
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Results
16,387 Ideas Contributed
749,085 Ideas Promoted
93,938 Comments Posted
470 Ideas Implemented
2. Inbound & Advocacy Marketing For Generating Demand & Awareness
FUBAR
Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%.
Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing possible vendors.
(Study: "Tech Decision Maker," Hill & Knowlton, January 2009)
Reasons For Implementing A Social Media Strategy
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Getting Found
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Source Hubspot, “2010 State of inbound Marketing” Feb 16,2010
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Source Hubspot, “2010 State of inbound Marketing” Feb 16,2010
Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social Media
Oracle Corporation Social CRM campaign targeted IT, Sales and Marketing job titles at US and Canadian companies with 500+ employees
Clicks 3,198 Forms Submitted 944
Marketing Qualified Leads 197
Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social Media
Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social Media
• Capture inbound marketing leads
• Reach more people with your message
• Reduce time and cost of identifying buyers
• Shorten the sales funnel and reduce sales cycles
• Gain immediate market insights
• Measure ROI
Why we built
Thank You
John HorsleyCNO Ace-A-Metric.com +44 794 905 0711 [email protected] @johnhorsley
http://slideshare.com/thedigitalmarketinggroup
