Crm

Incorporated in the year 1998, Oceanic Sales Corporation is reckoned as one

of the most prominent Footwear Manufacturers and Suppliers in India.

Due to the iron-willed efforts of our CEO, Mr. Sanjiv Wahal, we have

carved a niche as a prominent entity in the competitive market.

We manufacture safety shoes under the brand name STRIDE'S as per

IS:15298 Part II/ En-345 specification.

Quality orientation is amongst the primal motives of our organization. We

follow strict quality standards and manufacture our products using best

quality raw materials.

We have a technically sound infrastructural base that is equipped with a

large manufacturing unit.

Oceanic Sales Corporation is highly specialized in the manufacturing of

Safety Shoes.

Customer Satisfaction being our prime concern, our products are designed

to achieve end-user satisfaction.

Safety Shoes

Formal Shoes

Heavy in weight

Psychological Factor

Using old technology

Weak distribution channel

High production cost

Followed old trend

“At stride’s , we see the world a little

differently and throughout our history have

made our mark when we’ve had the courage

to challenge convention . Stride’s creates

products and marketing programs that reflect

the brand’s unlimited creative potential. ."

7ps --

Product

Price

Place

Promotion

Process

People

Physical Evidence

Stride is highly specialized in the manufacturing of Safety Shoes.

We manufacture our products with the assistance of our deft professionals using

latest production techniques.

Our range of foot wear is highly demanded by our customers for its comfort and

softness.

Fine finish and durability are the chief attributes of foot wears offered by us.

we provide availability of shoes in different sizes, colors, patterns and designs

suiting to the needs of our honored customers for example Electric, Chemical,

Water Resistant.

We also provide safe and timely delivery to the desired destination.

OLD NEW

Full grain milled upper leather (Thickness of 1.8 to 2.0 mm)

Abrasion Resistant Cambrelle Lining (Foam Bonded)

Injection Moulded PU Sole (Hardness 55-60)

Oil / Heat / Shock Resistant PU Sole

4 mm EVA Socks (For comfort fit)

Price Value for money

Price Variation

Price Range ( Starting from 900- 2500)

Occasionally discount

Place Company-owned stores (Factory outlet)

Promotion Products may require special fixtures or collateral promotion material

like posters, print ads, and signage

TV adds

Hording

Process Know how

Process of Production and delivery of service.

Ordering Processing

Data Base Management

People Capability

Efficiency

Effectiveness

Customer Interaction

Physical Evidence Essential Evidence

Premises

Equipment

MARKET SEGMENT (OLD)

Industrial workers

Office employees

Truck drivers

Military

MARKET SEGMNET (NEW)

Teens

Generation X, Y

Elderly

Industrial workers

Office employees

Truck drivers

Military

Identify customers

Differentiate customers

Interact with customers

Customize for your customers

Share of Customer

Lifetime Value of the Customer

A Greater Focus on High-Value Customers

CRM strategy allows a company to identify its

best customers, stay on top of their needs, and

increase their satisfaction

CRM is about communicating with customers

one on one

CRM views customers as partners

Basic Marketing Reactive Marketing Accountable marketing Proactive marketing

1. To Identify prospects- Toll free number Mail Phone

2. To decide which customer receive particular order- Thank you note

3. Deeper customer loyalty- Discount coupons Gifts.

4. Reactivate customer purchase- Automatic mailing program

Effective rewards management Lucky draw Smart Card special periodic offers

Contd……