Creativity assignment 2 igor spasovski

CRASH COURSE ON CREATIVITY

Assignment #2: Paying attention

Red logo inscriptionscommunicated “pop” and

“trendy”

White logo inscriptionscommunicated “elegance” and

“dash”

The open doors were more welcoming and luring than the

closed ones

The “sparse” interior made me feel less comfortable and

communicated that clothes inside are very expensive

The “cluttered” interior made me spend 5 times more time inside the store than the “sparse” one

All stores either had white or gray floor tiles

Stores had two distinctive smells:1) Perfume

2) The smell of “new”

All stores played music,pop music in general

Security was only visible in stores that had security

Most stores has placed clothes on sale in the frontal part of the

store

The most exposed product for impulsive purchasing were socks

Belts were at least accessible item in each store

Most shop assistants did not greet any customer perhaps

because people were primarily browsing

The end…