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Q:WHY DO THE BEST
IDEAS ALWAYS SEEM TO
DIE?
CREATIVEDEMOCRACY
TM
A path to better creative thinking in business by Tracy Wong
1. THE CREATIVE DILEMMA
© 2017 Tracy Wong. All rights reserved.
RIGHT?THE BEST IDEAS DIE
A HORRIBLE DEATH.
And the shitty ones survive. Why?
A: THE CREATIVE PROCESS IS
COMPLETELY F*CKING
BROKEN.
BECAUSE IT IS RULED
BY ONE PERSON:
HAIL, THE
KING!The ultimate decider.
The boss of all bosses. The head honcho. The creative director. The CEO. Without his
royal approval, nothing matters. Nothing.
KINGS DON’T GIVE A SHIT WHAT YOU OR I THINK.
Ever heard a king say:
I HATE THAT IDEA, BUT IF YOU LOVE IT, HERE’S $10,000,000
TO GO DO IT.
KINGS RULE BY
EGO.Kings generally have little experience in judging creative ideas. When they say, “I‘ll know it when I see it,” that means they really have no clue.
EGO AND
IS THE MOST DESTRUCTIVE
FORCE IN THE CREATIVE
PROCESS.
What the king‘s ego actually looks like!
THE PROCESS IS BROKEN
BECAUSE IT’S EGO-CENTRIC.
NOT IDEA-CENTRIC.
IT’S A CREATIVE DICTATORSHIP.
(DICK-TATORSHIP)
THE CREATIVE PROCESS LOOKS LIKE:
The king sits alone at the top. We, the commoners, are left
trying to mind-read what the king wants so we don't
end up beheaded!
”FEED MY
ROYAL EGO!”
BUT THE PROCESS FEELS LIKE:
OH THE HUMAN ITY!!!!!!
CREATIVE PROBLEMS
REQUIRE SOLUTIONS
GREATER THAN THE KING’S EGO.
Q: SO WHAT’S A BETTER
PROCESS?
A: A CREATIVE
DEMOCRACY.
CREATIVE PROBLEM
SOLVING IS LIKE A DEMOCRACY.
HUH? HOW?
BECAUSE IT’S ALL ABOUT CONFLICT, DIPLOMACY AND A SHARED GOAL.
THINK DEMOCRACY:HONEST ABE.
THINK DIPLOMACY:
A TEAM OF RIVALSTHINK
SHARED GOAL: UNIFYING A NATION
Secretary of StateWilliam Seward
Secretary of The TreasurySalmon P. Chase
Secretary of WarEdwin M. Stanton
PresidentHonest Abe
Attorney General Edward Bates
Lincoln built a cabinet with his biggest political rivals because it wasn’t about
serving his ego, but about winning the war, ending
slavery and uniting a nation.
ABE’S PROCESS
NEEDED THE VERY BEST
OUT OF EVERYONE.
THE PROCESS SHOULD BE
IDEA-CENTRIC. NOT
EGO-CENTRIC.
THE CREATIVE PROCESS SHOULD LOOK LIKE:
ABE WOULD
BE SO PROUD!
Everything is built around solving the problem.
Everything is about the idea. Everyone has a seat at
the table and is free to contribute.
THE CREATIVE PROCESS SHOULD FEEL LIKE:
THE F*CKING 4TH OF JULY!
A CREATIVE DEMOCRACY
KICKS A DICTATORSHIP’S
ASS.
WHY?
BECAUSE IT HARNESSES THE CREATIVE
ENERGY OF EVERYONE IN THE PROCESS.
IT BELIEVES THAT ANYONE
CAN HAVE A GREAT IDEA.
ANYONE.
THE PROCESS BECOMES EGOLESS.
AND ANYTHING IS POSSIBLE
WHEN NO ONE CARES WHO
GETS THE CREDIT.
> me
THE KING IS DEAD.
LONG LIVE THE
DEMOCRACY.
Tracy Wong is executive creative director/chairman and founding partner of WONGDOODY, an independent advertising agency with offices in Seattle and Los Angeles. The agency has created campaigns for clients such as Amazon, T-Mobile, ESPN, Papa Murphy’s Pizza, Alaska Airlines and The Center for Disease Control. Their work has been featured in The New York Times, TIME Magazine, USA Today and the Wall Street Journal.
Throughout his career, Tracy has frequently been named among advertising’s creative elite. Winner of over 350 national and international creative awards, he has taken top prizes at every major award show multiple times with work that spans three decades.
His groundbreaking TV campaign for Chevys Restaurants was inducted into The Clio Hall of Fame in 2006. Other notable honors include being named an Ernst & Young’s Entrepreneur of the Year, Marketer of the Year for the American Marketing Association/Northwest and being awarded the American Advertising Federation’s Silver Medal for Lifetime Achievement. However, he is most recognized for his appearance on AMC’s The Pitch a show about the real “Mad Men.”
Tracy’s prior agency experience includes iconic Ogilvy/New York and legendary Goodby, Silverstein & Partners/San Francisco. He is a graduate of Art Center College of Design, Pasadena, and the University of Oregon, Eugene.
Tracy is currently working on a book entitled CREATIVE DEMOCRACY™ which details a path to better creative thinking in business - through an understanding of the creative process and developing a culture of egoless, consensus-based collaboration.
Lastly, Tracy is male, not female.
http://www.wongdoody.com/
http://www.creativedemocracy.com/
TRACY WONG
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