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Creating a Stellar Social Media StrategyCONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS
Thursday, January 9, 14
Creating a Stellar Social Media StrategyCONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS
Thursday, January 9, 14
Thursday, January 9, 14
Thursday, January 9, 14
WITHOUT A CLEAR DIRECTION,SOCIAL MEDIA CAN PULL YOU IN ALL DIRECTIONS.
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Main Issues in Social Media
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Main Issues in Social Media
Lack of Understanding
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Main Issues in Social Media
Lack of Understanding
Lack of Good Content
Thursday, January 9, 14
Main Issues in Social Media
Lack of Understanding
Lack of Good Content
Lack of company wide commitment
Thursday, January 9, 14
Main Issues in Social Media
Lack of Understanding
Lack of Good Content
Lack of company wide commitment
Lack of Strategy
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LET’S TALK STRATEGYThursday, January 9, 14
Thursday, January 9, 14
Know Your Audience
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Thursday, January 9, 14
1WHERE IS YOUR AUDIENCE?
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2WHAT IS IMPORTANT TO THEM?
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3ASK & RESPOND
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Define Your Objectives
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1ASK YOURSELF: WHY SOCIAL MEDIA?
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2CREATE GOALS
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2CREATE GOALS
BRAND RECOGNITION
SEARCH ENGINE OPTIMIZATIONREFERRALS
NETWORKING
RESEARCH NEW BUSINESS
CUSTOMER SERVICE
RELATIONSHIP BUILDING
WEBSITE TRAFFIC
HIGHER CONVERSION
COMMUNITY BUILDINGINCREASED SALES
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3DEFINE ROI
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4CHOOSE YOUR MEASUREMENT TOOLS
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Create Key Messages
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1WHAT DO YOU WANT TO SAY?
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2DON’T WORK AGAINST YOURSELF
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3UNDERSTAND YOUR CONTEXT
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4IDENTIFY YOUR VOICE
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Plan your Content
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1CREATE A CONTENT CALENDAR
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2TELL STORIES
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3SHARE CONTENT FROM OTHERS
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4PLAN TIME TO RESPOND
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Manage Your Accounts
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1HAVE A POLICY
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2MANAGE YOUR TIME
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Next Steps
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Monitor your effectiveness and adjust your strategy based on
this data.
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Measurement toolsGoogle Analytics - Free
Hootsuite
Insights from social networks -Free but limited
Twitalyzer - free
SocialMention.com
Klout & Kred
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Management Tools
Hootsuite
Tweetdeck
Bufferapp
Hearsay
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Content Resources
AllTop.com
Google Alerts
LinkedIn today
Zite (app for your iPad)
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Worksheet.
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Worksheet.1. What are my goals?
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Worksheet.1. What are my goals?2. Who is my target audience?
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Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?
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Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?
Thursday, January 9, 14
Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?
Thursday, January 9, 14
Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?
Thursday, January 9, 14
Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?7.Where will I get my content?
Thursday, January 9, 14
Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?7.Where will I get my content?8. How much time per day will I dedicate?
Thursday, January 9, 14
Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?7.Where will I get my content?8. How much time per day will I dedicate?9. What will I measure in terms of my ROI?
Thursday, January 9, 14
Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?7.Where will I get my content?8. How much time per day will I dedicate?9. What will I measure in terms of my ROI?10. What tools will I use to measure ROI?
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Also offering:
Online one on one training and coaching
In person one on one training and coaching
Social Media Management Packages
LEARN MORE AT STELLARMEDIAMARKETING.COM
Thursday, January 9, 14
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