Creating a Stellar Social media strategy -Updated

Creating a Stellar Social Media StrategyCONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS

Thursday, January 9, 14

Creating a Stellar Social Media StrategyCONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS



https://vimeo.com/53034454




WITHOUT A CLEAR DIRECTION,SOCIAL MEDIA CAN PULL YOU IN ALL DIRECTIONS.


Main Issues in Social Media



Lack of Understanding




Lack of Good Content





Lack of company wide commitment





Lack of company wide commitment

Lack of Strategy


LET’S TALK STRATEGYThursday, January 9, 14


Know Your Audience



1WHERE IS YOUR AUDIENCE?


2WHAT IS IMPORTANT TO THEM?


3ASK & RESPOND



Define Your Objectives



1ASK YOURSELF: WHY SOCIAL MEDIA?


2CREATE GOALS


2CREATE GOALS

BRAND RECOGNITION

SEARCH ENGINE OPTIMIZATIONREFERRALS

NETWORKING

RESEARCH NEW BUSINESS

CUSTOMER SERVICE

RELATIONSHIP BUILDING

WEBSITE TRAFFIC

HIGHER CONVERSION

COMMUNITY BUILDINGINCREASED SALES


3DEFINE ROI


4CHOOSE YOUR MEASUREMENT TOOLS




Create Key Messages



1WHAT DO YOU WANT TO SAY?


2DON’T WORK AGAINST YOURSELF


3UNDERSTAND YOUR CONTEXT


4IDENTIFY YOUR VOICE



Plan your Content



1CREATE A CONTENT CALENDAR


2TELL STORIES


3SHARE CONTENT FROM OTHERS


4PLAN TIME TO RESPOND



Manage Your Accounts



1HAVE A POLICY


2MANAGE YOUR TIME



Next Steps


Monitor your effectiveness and adjust your strategy based on

this data.


Measurement toolsGoogle Analytics - Free

Hootsuite

Insights from social networks -Free but limited

Twitalyzer - free

SocialMention.com

Klout & Kred


Management Tools

Hootsuite

Tweetdeck

Bufferapp

Hearsay


Content Resources

AllTop.com

Google Alerts

LinkedIn today

Zite (app for your iPad)


Worksheet.


Worksheet.1. What are my goals?


Worksheet.1. What are my goals?2. Who is my target audience?


Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?


Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?


Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?


Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?


Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?7.Where will I get my content?


Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?7.Where will I get my content?8. How much time per day will I dedicate?


Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?7.Where will I get my content?8. How much time per day will I dedicate?9. What will I measure in terms of my ROI?


Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?7.Where will I get my content?8. How much time per day will I dedicate?9. What will I measure in terms of my ROI?10. What tools will I use to measure ROI?


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Creating a Stellar Social media strategy -Updated