Corporate Counsel: How To Use Social Media To Find Jobs

Social Media

What You Need To Know To Find A Job!

presented by seOverflow

• seOverflow is a search engine optimization, pay per click, and social media marketing company in Denver, CO.

• We specialize in offering solutions that enable web design companies, marketing consultants, and other solution providers to offer high end SEO and social media services to their clients.

• We are a Google Adwords Qualified Company, Yahoo Search Marketing Ambassadors, and SEMPO members.

Who Is seOverflow?

• A conversation powered by Social Media Applications such as blogs, Twitter, LinkedIn, Facebook, YouTube, Flickr, etc. between potential clients, employees, colleagues- people.

• People use their social media networks to find resources, chat about current life events, and more!

• Social Media is now more popular than email.• Think networking event except online and

always on!

What is Social Media?

Social Media Applications:

• Develop job leads and referral sources on social networks

• Monitor and control reputation online

• Research companies you may want to work for

• Monitor new job postings up to the minute (follow @goinhouse)

• Learn about Social Media so you have a leg up on competition for jobs where creating a company SM policy is a priority

Why Should You Use Social Media?

• Twitter

• LinkedIn

• Facebook

3 Key Social Media Applications:

Twitter

What is Twitter and How Can I Use it to Find a Job?

• A micro blogging platform

• An open, public, global instant messaging platform

• Short format messages lead to quick information sharing that provides relief from rising email and IM fatigue

• A less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with

What Is Twitter?

• # 2 most visited social media website according to ComScore (online Neilsen ratings) Jan 2009

• Trivia: Who is the most famous attorney using twitter?

• Hundreds of other attorneys, some listed here:http://legalbirds.justia.com/

http://scoop.jdsupra.com/2008/09/articles/law-firm-marketing/145-lawyers-and-legal-professionals-to-follow-on-twitter/

Who Is Using Twitter

How To Use Twitter

How To Use Twitter

How To Use Twitter

How To Use Twitter

• Discover leads

• Answer questions

• Seek advice from legal community

• Drive traffic to blog posts

• Gain insight on human responses to polls

• Personal branding

• Relationship building

How Do Attorney’s Use Twitter?

• Use monitoring tools like TweetBeep or Twilert

Monitoring Twitter For Leads

Just How Powerful Is Twitter?

• Set up: 10 minutes to twitter 1 hour for misc add-on tools and applications

• Ongoing Maintenance: 15 minutes per day tweeting

• Other misc time for finding tweeps to follow

• Add Twitter link to your website and email signature, even business cards

Twitter Time Requirements

Facebook

It’s Not Just for Kids Anymore

• Facebook gives people the power to share and makes the world more open and connected

Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet

What is Facebook?

• Draws a higher percentage of it’s users from the 45+ demographic than LinkedIn

• Australia recently allowed service of court docs via Facebook

• Canadian judge checks computer of disability claimant for time spent on Facebook

• 175+ million users, fastest growing demographic is 30+

• 15+ million users update their status at least once per day

Interesting Facebook Facts

• Create a ‘personal’ page

• Create a ‘business’ page

• Gain access to a large network of ‘friends’

• Publish your content to a large network

• Join and participate in groups

What Can You Do With Facebook?

• Create your ‘personal’ page

• Build up your network by ‘friending’ people

• Join and participate in groups

• Update your status often (hint you can tie Facebook and twitter together and have twitter update your Facebook status)

How To Get Started Marketing on Facebook

• Set up: 1 hour

• On-going participation: 15 minutes 2 times per week to participate in groups, keep up with friends, update business page, etc.

Facebook Time Requirements

Linkbait

Put Social Media to Work and Improve Your SEO

• http://lawmarketing.ning.com/

• http://www.legallyminded.com/

• http://www.lawyrs.com

• http://www.uslaw.com/

• http://www.jdsupra.com

• http://www.legalonramp.com

Other Law Social Networks

• Any Questions?

• Presentation will be available online

Q & A

• http://www.10e20.com/blog/2009/02/06/twitter-for-lawyers-legal-professionals/

• http://www.slideshare.net/leewhite/social-media-is

• http://socialmedialawstudent.com/social-media/social-media-and-social-networking-for-lawyers-in-a-nutshell/

• http://jurylaw.typepad.com/deliberations/social_networking.html

• http://lawfirmandattorney-internet-marketing.com/attorney-lead-generation-twitter/

• http://healthblawg.typepad.com/healthblawg/2009/01/marketing-your-legal-practice-using-social-media.html

Sources