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The exchange of thoughts, messages, or the
like, as by speech, signals or writing.
To express oneself in such a way that one is
readily and clearly understood.
What is communication ……….?
METHODS OF COMMUNICATION:
Memo, fax, e-mail, voice mail, letter.
Phone call, in-person.
Two-Way:
One-Way:
Collaborative:
Team meetings, consulting, consensus,
decision making, group problem solving.
COMMUNICATION ADVANTAGES
Increase productivity.
Reduce stress.
Better understand what others are
saying.
Better understand how to get your
message across.
Enhance relationships.
Save time and money.
Brand name
MNC’s
International business
Large organization
High public share
No. of sub branch's in world wide
What is corporate …………….?
Corporate related to corporation
Increasing the GDP of nation
CORPORATE COMMUNICATIONS ARE THE PERMANENT PRACTICE, AT THE SUMMIT OF AN ORGANIZATION, PROVIDING VISION, STRATEGY AND LEADERSHIP IN TOTAL COMMUNICATIONS WITH INTERNAL AND EXTERNAL PUBLICS, FOR THE SHORT AND LONG TERM, FOR THE BENEFIT OF THE ORGANIZATION.
-MARILDE MOTTA
FATHERS OF CORPORATE COMMUNICATION
VP of PR for General Motors in
1931.
Develop effective publicity &
promotion.
Employees first in communication
line of information.
Communication with the public
using words and deeds with
meaning they understood.
Paul Garrett
What is corporate communication ….. ?
Corporate communication is managing an organization's
internal and external communications.
Its includes …..
Advertising
Marketing Communications
Marketing
Public Relations
Advertising is paid and controlled mass communication with a purpose to
impart.
Marketing Communication is the branding of products, services, and
organizations including such areas as consistency, differentiation, equity,
identity, imaging, loyalty, positioning, publicity, promotion, relationships, and
reputation.
Marketing is the management function which creates products or services to
fill public needs and then persuades the public to buy the products or services.
Public Relations is the management function which creates policies and
actions to fill public demands and then persuades the public to approve the
policies and actions.
RESPOSIBILITIES OF CORPORATE
COMMUNICATION
to flesh out the profile of the "company behind the brand" (corporate branding)
to minimize discrepancies between the company's desired identity and brand features
to delegate tasks in communication
to formulate and execute effective procedures to make decisions on communication matters
to mobilize internal and external support for corporate objectives
to coordinate with international business firms
ROLE OF CORPORATE COMMUNICATION
Helps to increase the sale
Helps in retaining the client
Helps to implement strategies
Helps in corporate branding
Helps to develop global competence
Helps in crisis management
MARKETING AND CORPORATE
COMMUNICATIONS
WHAT ARE THE DIFFERENCES ....?
Needs to be consistent with
product / brand attributes
Needs to be consistent withcorporate identity/corporatebrand attributes
Marketing Corporate Communication
Customer Multiple stakeholders
Defined set of channels Multiple channels
Controlled communication
Position a product or service Positions an entire organisation
More room for creativity Less room for creativity
Variety of communication types
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