Content Marketing - Pubcon NOLA 2013 - Dave Rohrer

Presented By: Dave Rohrer

Senior SEO, Covario@daver

Content Marketing (Tools)

CM Basic 1: Format

CM Basic 2: Idea Starters

• Holidays (Father’s Day, Halloween)• Special Days (International Joke Day, April Fool’s Day, Boss

Appreciation Day )• Special Weeks (3rd week of April is “Organize Your Files Week”)• Special Months (January is National Book Month, April is

National Pecan Month)• Geek or Cult Following Celebrations (iPhone release, Talk like

a pirate day, Harry Potter/Star Wars/Rocky Horror movies)• Historical Events (Moon Landing, Haley’s Comet, D-Day)• Local Events (County Fair, Chamber of Commerce, Street

Festivals)• Sports (Olympics, NCAA, Local Teams, Bar Leagues, etc.)• And more

CM Basic 3: Content Should

• Content that tells a story• Content that inspires us to action• Content that challenges our assumptions• Content that makes us laugh or smile• Content that confirms our assumptions• Content that has unexpected twists• Content that reveals secrets• Content where David defeats Goliath• Content that reminds us that we matter• Content that reminds us that dreams can come true

3rd Party Tools And Widgets

Infographic Tools

• http://piktochart.com/• http://www.easel.ly/• http://infogr.am/• http://creately.com/• http://create.visual.ly/• http://www.slideshare.net/

kgude/free-visual-tools-snd-2012-cleveland-presentation

• http://www.statsilk.com/• http://inkscape.org/• http://chartsbin.com/

• http://www.tableausoftware.com/public/gallery/taleof100

• http://www.gapminder.org/• http://www.sacmeq.org/

statplanet/• http://charts.hohli.com/• http://vizlab.nytimes.com/• http://

manyeyes.alphaworks.ibm.com/manyeyes/

• http://www.gapminder.org/• http://www.balsamiq.com/• http://venngage.com/

Image Editing Skills?

Word Cloud Tools

• Wordle.net• Tagxedo.com• Tagul.com• ABCya.com• Worditout.com• Tocloud.com

Word Cloud Tools - Wordle

Word Cloud Tools - Tagxedo

Developers Raise Your Hands!

JavaScript & CSS Tools• Parallax Scrolling• Image Gallery• Funky Page Layouts• CSS Graphs• Games (Yes can be done in

Flash)• Options are endless with

JQuery

Inspiration!

JavaScript Coded Tools

• Source: http://selection.datavisualization.ch/

JavaScript Coded Tools

• Source: http://timeline.verite.co/

WordPress Tools

• Theme Features– Sliders and Image Gallery– Poke around!

• League Managers• Calculators• Cartoons

– Example: http://wordpress.org/extend/plugins/wp-cartoon/

• Maps• And just extend the heck out of WP!

Maps

More Maps! WordPress Style

• Google Maps Widget - http://wordpress.org/extend/plugins/google-maps-widget/

• WP Flexible Map - http://wordpress.org/extend/plugins/wp-flexible-map/

• Leaflet Maps Maker- http://wordpress.org/extend/plugins/leaflet-maps-marker/

• 766 more at http://wordpress.org/extend/plugins/search.php?q=maps

Comprehensive Google Map Plugin

Settings

Map Controls

MAP MARKER ICONS!!!!

KML URL

Embed Code

Plug-in Uses

• Local Restaurants• Family Trip (blog)• Map X Near Local Store Location• Anything With GPS or Address Can

Be Mapped

My 7 Step Process

1. Brain Storm Concept2. Set up Excel or Google Doc3. Research Locations and Addresses

A. YelpB. Google/Bing SearchesC. FoursquareD. Try not to yell at sites that keep addresses in images (you will

quickly lose your voice)4. Convert Address to GPS coordinates5. Convert CSV to KML file6. Upload File7. Alter settings on plugin to your liking, link to KML file, add code to

post and BOOM!

NOLA

1. Concept – Local Tourist Attractions to Pubcon2. Google Doc Link: https://docs.google.com/spreadsheet/ccc?

key=0AqhE2hFqFCiqdHh5bDJqZ2Zha2dXMG1yT1BNMTRYN0E#gid=0

3. Research Locations and Addresses

NOLA

4. Convert Address to GPS coordinates using http://www.findlatitudeandlongitude.com/batch-geocode/

NOLA

5. Convert CSV to KML file via http://kmltools.nobletech.com/csv2kml/

6. Upload File

NOLA

7. Alter settings on plugin to your liking, link to KML file, add code to post and BOOM!

[google-map-v3 width="500" height="350" zoom="2" maptype="hybrid" mapalign="center" directionhint="false" language="default" poweredby="false" maptypecontrol="true" pancontrol="true" zoomcontrol="true" scalecontrol="true" streetviewcontrol="false" scrollwheelcontrol="false" draggable="true" tiltfourtyfive="false" addmarkermashupbubble="false" addmarkermashupbubble="false" kml="http://mydomain.com/uploads/myfile.kml" bubbleautopan="true" showbike="false" showtraffic="false" showpanoramio="false"]