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Content Marketing presentation by Saptarshi Roy Chaudhury for Digital Marketing Summit, Hyderabad. Provides in depth overview of the different forms of content and their varied use in inbound marketing and at various stages of the buying cycle.
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By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing :The Magic Wand of Inbound Marketing
Saptarshi Roy Chaudhury@rishi3211us
#contentmarketing
http://www.digitalsrc.com/blog
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Involves
ContentCreation
ContentDistribution
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Branding
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Thought Leadership
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Generate Leads
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Influence Sales
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Content marketing can help with branding, thought leadership, generate leads, influence sales#contentmarketingtips@rishi3211us
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Who is using Content Marketing
90%
Will be spent on content marketing, video marketing and social media in 2013
118.4 Billion
Organizations market with content
25%Of marketing budgets are spent on Content marketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Another BIG Reason
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
The Magic Wand
SO MANY FORMS, SO MANY USE
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Benefits
ContentSEO
Link Bait
Lead Bait prop. For
PPC
Social Media
Brand Credibility
Sales / Pre Sales
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Forms
SOCIAL MEDIA
PRESS RELEASE
AUDIO / PODCAST PODCAST FEED
BLOG IMAGES MUSIC ANIMATION
SLIDESHOW INFOGRAPHICS WEBINARS TELECLASSES /TELECAST
VIDEO WHITEPAPER /EBOOK APPLICATIONS INTERACTIVE
GAME
EASY DIFFICULT
MO
RELE
SS
IMPLEMENTATION
EFFO
RT /
ATT
ENTI
ON
REQ
UIR
ED
Ref from: PRWEB
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Distribution
SOCIALSEARCH
EMAILWEBSITES
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Distribution -Social
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Selecting the right channels for distribution based on the nature of content is key to #contentmarketing success#contentmarketingtips@rishi3211us
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
AIDA
Awareness
Interest
Desire
Action
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
The Way to Conversion
Ref from: PARDOT
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Understand buyer personas and serve content that helps them move from Prospect > Lead > Opportunities#contentmarketingtips@rishi3211us
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
What Can You Do
To Make Your Content Work ?
make it..
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
EXCEPTIONALThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
INSPIRATIONALThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
UNIQUEThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
CREDIBLEThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
FUNThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
BENEFICIAL TO SHAREThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Make your content Exceptional, Inspirational, Unique, Credible, Fun, beneficial to share#contentmarketingtips@rishi3211us
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
What Not to Do
• Don’t build on rented land• Don’t keep your contributor’s in silos• Don’t forget UGC• Have no subscription strategy• Not having an influencer reach out plan
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Challenges
36%
21%
20%
11%
9%3%
Producing Engaging ContentProducing Enough ContentBudget to Produce ContentLack of C-Level buy-inProducing a variety of contentNo Answer
Based on a survey conducted on 1100 marketers in 2011. The data obviously has changed by now.
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
A Case Study
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Blog : digitalsrc.com/blog
Email : digitalsrc@gmail.com
Twitter: @rishi3211us
Facebook: facebook.com/seo.kolkata
Experience: More than 11 years
Employed With:
Title : VP Marketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
KEEP IN TOUCH
Blog : www.digitalSRC.com/blog | Email : digitalsrc@gmail.com
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