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Hello. This presentation was given at the Content is king Conference in Dublin on the 16th of November. Title of the talk: Staying in tune with customer sentiment: which social media communities are most important for your brand?” Enjoy.
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1: THE SOCIAL CONSUMER
2: UPWARDLY MOBILE
3: RATE EVERYTHING
Youtube - Gatorade Mission Control
STEP 1: START LISTENING
STEP 1: START LISTENING
FREE TOOLS:WWW.GOOGLE.COM/ALERTSWWW.ADDICTOMATIC.COMWWW.WHOSTALKIN.COM
STEP 2: FIND THE RIGHT CONVERSATIONS
STEP 2: FIND THE RIGHT CONVERSATIONS
FREE TOOLS:WWW.FACEBOOK.COMWWW.IRISHBLOGS.IEWWW.GEOCHIRP.COMWWW.BOARDS.IE
STEP 2: FIND THE RIGHT CONVERSATIONS
FREE TOOLS:WWW.FACEBOOK.COMWWW.IRISHBLOGS.IEWWW.GEOCHIRP.COMWWW.BOARDS.IE
STEP 3: MEASURE SENTIMENT
STEP 3: MEASURE SENTIMENT
FREE TOOLS: WWW.SOCIALMENTION.COMWWW.TWITRRATR.COMWWW.GOOGLE.COM/ANALYTICS
BOIUlster Bank
STEP 3: MEASURE SENTIMENT
FREE TOOLS: WWW.SOCIALMENTION.COMWWW.TWITRRATR.COMWWW.GOOGLE.COM/ANALYTICS
STEP 4: ASK & RESPOND
STEP 4: ASK & RESPOND
FREE TOOLS: WWW.SURVEYPIRATE.COMWWW.POLLDADDY.COM
STEP 5: USE, MEASURE &START AGAIN
STEP 5: USE, MEASURE &START AGAIN
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