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Barb Edson, senior director of marketing for Windows Embedded's presentation from NRF 2011. Focusing on three key embedded devices retailers can use in-store right now, as well as the concrete benefits of an end-to-end, in-store solutions.
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Barb EdsonSr. Director of MarketingWindows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
“Microsoft’s vision is to help retailers build lasting customer
relationships by connecting people, processes and
technologies worldwide.”
Windows Embedded Mission…
Extend the value of Windows and the full potential of the
cloud to the world of specialized devices
Digital Signs
POS
Handheld Terminals
Market Share
Source: IHL Research, 2010; VDC Research 2010; NSR, May 2009
70%Microsoft products
Digital Sign OS Market
87%Microsoft products
Handheld OS Market
72%Microsoft products
POS OS Market 80%
Industry-wide POS customers
Returning Customers
1888
1) Knew his audience
2) Technical superiority
Pragmatic early adoption
1894 1895 1896 1897 1908
Introduction
1993
116 year old problems
Catalog closed
2011
In-store walk thruDigital Signs
KiosksHandheld Devices
Self-Checkout Registers
What's selling
When it's selling
What's working
Real time
Effectiveness
Trackable
Getting Smart
Getting Smart
Target gender
Target height
Target ads
2010 2 million signs
2015 7 million signs
Source: NSR, May, 2009
Source: Schaeffler, Jimmy. Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business. 042008: Focal Press, 042008.
Brand awareness effectiveness: 47.7%
Average purchase amount: 29.5%
Overall sales volumes: 31.8%
Repeat buyers: 32.8%
In store traffic: 32.8%
Source: STRATACACHE case study. “Retailers Save Millions with STRATACACHE ActiVia Digital Signage.” Page 1. www.microsoft.com/casestudies.
Restaurant x $100
Millions saved everyday
Easy to upgrade
Powerful | Immersive | High Definition
IT as a source
of profit
Improve in-store
automation
Better customer
experience
Scale your devices
dramatically
Rich interactive experience
s
Better customer service
Gather business
intelligence
Predict market
conditions
Stats13% increase in
sales
100% ROI in less than 1 year
Source: Sioux Falls Arena case study. “Sioux Falls Arena Boosts Food & Beverage Sales with All-in-One POS Device.” Page 1-2. www.microsoft.com/casestudies.
SMG Sioux Falls Arena
POSReady 7Security | Compatibility | Hardware | Interoperability
VIDEO
Check in-store selection
• Monitor warehouse inventory
• Manage logistics
• Process payments
• Prepare shipment
• Manage delivery schedule
Windows Embedded is pleased to announce…
Windows EmbeddedHandheld 6.5
Security
Remote management
Line-of-business apps
Efficient data input
Lifecycle support
Connects to existing infrastructure
Intermec
SNEAK PEEK
Better Customer Engagement
Early
Often
Completely
Booth 836 www.WindowsEmbedded.com/Retail
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