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IMC Strategic Plan - Connect to Advance Inc.
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IMC Strategic Plan IMC Strategic Plan“Empowering Diversity”
Alton Fox8.29.13
AGENDA• SUMMARY/SITUATIONAL ANALYSIS
• TARGET MARKETING (OBJECTIVES)
• STRATEGIES AND TACTICS
•MEDIA FLOWCHART
•CREATIVE SAMPLES
• BUDGET/CONCLUSION
SUMMARY• SINCE 2009 SEVERAL EVENTS
• 150-200 ATTENDEES
•DEDICATED FOLLOWERS
•CRITICAL STAGE - NEW PR CAMPAIGN
SWOT
TARGET MARKETING
STRATEGIES AND TACTICS
• PAST SUCCESS WILL BE OUR FUTURE.
• EMAIL DATABASE
• TWITTER AND FACEBOOK
MEDIA FLOWCHART
CREATIVE SAMPLES
BUDGET• $0 BUDGET
•HEAVY SOCIAL MEDIA PRESENCE
• EMAIL DATABASE
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