IMC Strategic Plan IMC Strategic Plan“Empowering Diversity”

Alton Fox8.29.13

AGENDA• SUMMARY/SITUATIONAL ANALYSIS

• TARGET MARKETING (OBJECTIVES)

• STRATEGIES AND TACTICS

•MEDIA FLOWCHART

•CREATIVE SAMPLES

• BUDGET/CONCLUSION

SUMMARY• SINCE 2009 SEVERAL EVENTS

• 150-200 ATTENDEES

•DEDICATED FOLLOWERS

•CRITICAL STAGE - NEW PR CAMPAIGN

SWOT

TARGET MARKETING

STRATEGIES AND TACTICS

• PAST SUCCESS WILL BE OUR FUTURE.

• EMAIL DATABASE

• LINKEDIN

• TWITTER AND FACEBOOK

MEDIA FLOWCHART

CREATIVE SAMPLES

BUDGET• $0 BUDGET

•HEAVY SOCIAL MEDIA PRESENCE

• EMAIL DATABASE