Concept Clean And Clear Ppt

Concept

Clean and Clear Confident

Rahul Avasthyrahuldutt1@gmail.com

Girls uploaded pictures 30% more than guys on social network this year

Source : www.checkfacebook.com

Teenagers are crazy about pictures

I want a flawless picture

www.cleanandclear.xyz.com

Clean Clear and Confident week

Mechanics• STEP 1 Create a Membership: log on to cleanandclear.mtvindia.com and connect with a

Facebook connect feature

• STEP 2 Submit Photos: Transfer your photos to us directly from your account from your

computer, and choose from the photo edit options for your picture. Don't forget to send us additional description and comments if you would like something very specific. Alternatively, you can send your photos to us by e-mail.

• STEP 3 Claim Your Photos FREE!: Within 2 days you'll be sent an e-mail to let you know that

your photo is ready for collection on our website. Log on to your account and download your fixed photo.

• STEP 4 Share your before an after pic with your friends get rated and win free Mtv Clean and

clear goodies.

• Upload your photos• Select the modifications you would like• View and retrieve your modified photos • Share Before/After pictures on Facebook and

get rated / tagged• 2 lucky girls win clean and clear gift hamper

every day.

Mechanics contd..

Example

Entitlements…

On Air entitlements

Phase 1Promo (teaser)– Dur: 20-30 seconds– Rotations:– Duration 1 Week

Phase 2Live wire (Reveal)– Dur: 45 seconds– Rotations:– Duration 2 Week

Phase 3Clean and clear confident week– Duration : 1 week– Snippets on Mtv India

Rahul Avasthyrahuldutt1@gmail.com