Embed Size (px)
DESCRIPTION
Social Media Strategy : Part 1
Citation preview
Girls uploaded pictures 30% more than guys on social network this year
Source : www.checkfacebook.com
Teenagers are crazy about pictures
I want a flawless picture
www.cleanandclear.xyz.com
Clean Clear and Confident week
Mechanics• STEP 1 Create a Membership: log on to cleanandclear.mtvindia.com and connect with a
Facebook connect feature
• STEP 2 Submit Photos: Transfer your photos to us directly from your account from your
computer, and choose from the photo edit options for your picture. Don't forget to send us additional description and comments if you would like something very specific. Alternatively, you can send your photos to us by e-mail.
• STEP 3 Claim Your Photos FREE!: Within 2 days you'll be sent an e-mail to let you know that
your photo is ready for collection on our website. Log on to your account and download your fixed photo.
• STEP 4 Share your before an after pic with your friends get rated and win free Mtv Clean and
clear goodies.
• Upload your photos• Select the modifications you would like• View and retrieve your modified photos • Share Before/After pictures on Facebook and
get rated / tagged• 2 lucky girls win clean and clear gift hamper
every day.
Mechanics contd..
Example
Entitlements…
On Air entitlements
Phase 1Promo (teaser)– Dur: 20-30 seconds– Rotations:– Duration 1 Week
Phase 2Live wire (Reveal)– Dur: 45 seconds– Rotations:– Duration 2 Week
Phase 3Clean and clear confident week– Duration : 1 week– Snippets on Mtv India
Rahul [email protected]
