Competitive Intelligence: A Secret Weapon for Growth- Jonah Lopin - Crayon - Growth Camp June 2016

Competitive Intelligence: A Secret Weapon for GrowthJonah LopinFounder & CEO

Hi, I’m@JonahLopin,and I’m a founder at .

Inspiration & competitive intelligence software for

marketing

Started July, 2014$1.5m funding10 employees

HQ in Boston, MA

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Crayon User Growth

Many understand the funnel.

Few understand the market.

Sales Enablement:

Are your people prepared to sell against the competition?

Product Marketing: Which ad is going to

strike a chord?

Content Marketing:

Where’s the white space?

[non-obvious] sources of competitive intelligence

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Blog Resources1Blog & resources

Presentations Video2Offsite publishing

Long-form content Audio

Case Studies Partner Directories3Customers & partners

4Pricing & products

Integration Sites Native AppsOff-site product presence

Review Sites

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Integration Partners

6Messaging & Positioning

Jobs Glassdoor7Jobs & Culture

Discussion Forums Ideas Sites8Forums & ideas

Help Docs Trust/Status PageHelp, support, trust

Developers Site

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Quora Reddit10Discussion sites

Questions?

@JonahLopin

jonah@crayon.co