CMO Confidential™ Main Room Session at Mumbrella360 Conference

Julia Vargiu, founder of New Business Methodology presents…

#CMOtruth | +61 408 860 471 | win@newbusiness.com.au

Combined these four CMOs have…

years in marketing million budget

average age

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Brand Strategy Agencies Media Agencies

Creative Agencies PR Agencies

Design Agencies Recruitment Agencies

Digital Agencies Sales Promotion Agencies

Direct Agencies Sampling & Demonstration Agencies

Experiential Agencies Shopper Marketing Agencies

Event Agencies Social Media Agencies

Fulfilment Agencies Sponsorship Agencies

Full Service Agencies Tradeshow Producers & Wholesale Exhibitors

Market Research Agencies Web Development Agencies

Power to hire these types of agencies:

#1 Mr Retail

#1 Mr Retail

#2 Ms Finance

#1 Mr Retail

#2 Ms Finance

#3 Mr Alcohol

#1 Mr Retail

#2 Ms Finance

#3 Mr Alcohol

#4 Mr Travel

Do all agencies sound the same?

How can an agency truly be distinctive from their competitors or peers?

#CMOtruth

What’s the best way for an agency you’ve never heard of to persuade you to meet with them, when you don’t need them and you’re not looking?

#CMOtruth

What did an agency do to win a piece of your business without having to pitch?

#CMOtruth

When should CMOs and CEOs have a relationship with media owners?

What are the benefits or pitfalls?

#CMOtruth

What’s the most clever win-win remuneration package an agency has ever approached you with?

Did you take it?

#CMOtruth

Do they understand how you spend your time and do they help you be more efficient, or are they just making more work for you?

What can agencies do to help elevate the credibility of the CMO at the executive table?

#CMOtruth

What do you know about what your agencies are doing that they think you don’t know?

#CMOtruth

What are the key things that make an agency’s relationship with you go stale?

#CMOtruth

What are some of the simple stupid things you wish agencies would stop doing?

Or has an agency done something so stupid it jeopardised your relationship or made you have to fire them?

#CMOtruth

Do marketers really want their agencies to make money?

And why?

#CMOtruth

How many of the agencies you have worked with in your career have really understood your business, and its commercial realities at a depth that you would have expected or wished?

#CMOtruth

What’s the one thing you wish all of your agencies would start doing?

#CMOtruth

Thank You!

#CMOtruth | +61 408 860 471 | win@newbusiness.com.au