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Strategy and social networking
SEPTEMBER 2013 JOHN B. LARRERE
2© 2013 Hay Group. All rights reserved
Context
ABC Inc.Number 1Market A
XYZ Inc.Number 2Market A
DEF Inc.Number 1Market B
XYZ Inc.Number 2Market B
Mar
ket
A
Market B
3© 2013 Hay Group. All rights reserved
Question
What would you do?
4© 2013 Hay Group. All rights reserved
Strategy
ABC Inc.Number 1Market A
XYZ Inc.Number 2Market A
Market C = A + B
DEF Inc.Number 1Market B
XYZ Inc.Number 2Market B
Mar
ket
A
Market B
5© 2013 Hay Group. All rights reserved
Implementation
What behavior is required for success in
C = A+B?
6© 2013 Hay Group. All rights reserved
Social networking
How would you use ONA to enhance implementation?
7© 2013 Hay Group. All rights reserved
L2 Social Network
Connectedness amongst L2 leaders
High level of connectivity with exception of Outlier
All of Business B connections are also connected to Business A, but Business A has additional connections
Business A
Business B
8© 2013 Hay Group. All rights reserved
Collaboration by L2 Leader
Significantly higher than average
Higher than average
Average to slightly above average
Below average
Significantly lower than average to none
Levels of Collaboration
Number of people
Support 1 Bus. C
Support 2
Bus.A
Product Develop
ment OPS Finance Bus. B Bus. E Bus. D HRCustomer
Service ADMBusiness A 146 -0.2 -0.17 -0.09 1.56 0.55 -0.07 0.21 -0.02 0.01 0.38 -0.15 0.34 -0.38
Business B 144 -0.13 -0.23 -0.08 0 0.49 0.01 0.08 1.53 -0.26 0.05 -0.4 0.1 -0.1
Product Development 55 0.01 -0.02 -0.33 0.24 2.78 0.08 0.13 0.39 -0.33 0.39 0.04 -0.02 -0.15
OPS 233 -0.22 -0.17 -0.19 -0.15 -0.1 1.05 -0.14 -0.11 -0.33 -0.05 0.02 0.1 -0.15
Support 2 328 -0.26 -0.18 0.86 -0.11 -0.25 -0.08 -0.18 -0.19 -0.32 -0.21 -0.1 -0.23 -0.27
Finance 89 -0.21 -0.3 -0.22 -0.12 -0.14 -0.04 2.78 -0.19 -0.19 -0.32 0.4 0.04 0.06
ADM 183 -0.25 -0.31 -0.24 -0.17 -0.18 -0.02 0.15 -0.15 -0.32 -0.07 0.05 -0.06 1.18
HR 21 -0.27 -0.2 -0.34 -0.44 0.13 -0.05 0.54 -0.29 -0.38 -0.17 12.68 0.19 -0.14
Customer Service 163 -0.21 -0.09 -0.14 0.15 0.06 0.37 0.07 0.07 -0.27 -0.24 0.27 1.38 -0.15
Business E 24 -0.06 -0.5 0.03 -0.17 -0.17 -0.08 -0.36 -0.11 7.23 -0.2 -0.38 -0.07 -0.54
Business C 272 -0.18 0.87 -0.17 -0.3 -0.37 -0.18 -0.2 -0.36 -0.15 0.22 -0.2 -0.4 -0.24
Business D 30 -0.09 -0.07 -0.05 0.53 -0.02 0.07 0.35 -0.32 -0.27 3.86 -0.5 0.22 -0.03
Support 3 205 1.37 -0.34 -0.14 -0.22 0.22 -0.09 -0.18 -0.42 -0.47 -0.24 0.07 -0.29 -0.27
Information Seekers
Info
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ide
rs
Collaboration amongst full population by L2 Leader – inclusive of prior heat map but includes employees of all levels
High levels in groups such as Finance and Product Development, low levels in groups such as Business E
9© 2013 Hay Group. All rights reserved
Solution
What would you do?
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