Choose right product kpi's

Choose Right Product KPIs

Source: http://www.romanpichler.com/blog/10-tips-how-to-choose-the-right-product-key-performance-indicators-kpis/

About Me

Raffaello Torraco

Lean Agile Coach

Licensed NLP Coach

@raffaellotorraco

www.agile-nlp.com

raffaello@agile-nlp.com

State the Business Goals of your ProductTo choose the right key performance indicators or KPIs, you must be clear

on the business goals your product serves.

Collect only KPIs to help you to take decisionsAvoid Vanity Metrics. Don’t Measure everything that can be Measured.

Use Quantitative and Qualitative KPIsCombining the two types gives you a balanced outlook on how your

product is doing.

Employ Lagging and Leading IndicatorsLagging indicators tell you about the outcome of past actions.

Leading indicators help you understand how likely your product will meet a goal in the future.

Look beyond Financial and Customer IndicatorsProfit goals and that customer engagement are the success of today.

Motivation and Leadership are the success of tomorrow.

Leverage TrendsTrends allow you to better understand what’s happening and to take the

right actions.

Measure and Analyze your KPIs iterativelyA data-driven improvement cycle improve, optimize and stabilize the

business processes and designs.

-anonymous

“If you don’t measure, you cannot improve”