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Choose Right Product KPIs
Source: http://www.romanpichler.com/blog/10-tips-how-to-choose-the-right-product-key-performance-indicators-kpis/
About Me
Raffaello Torraco
Lean Agile Coach
Licensed NLP Coach
@raffaellotorraco
www.agile-nlp.com
State the Business Goals of your ProductTo choose the right key performance indicators or KPIs, you must be clear
on the business goals your product serves.
Collect only KPIs to help you to take decisionsAvoid Vanity Metrics. Don’t Measure everything that can be Measured.
Use Quantitative and Qualitative KPIsCombining the two types gives you a balanced outlook on how your
product is doing.
Employ Lagging and Leading IndicatorsLagging indicators tell you about the outcome of past actions.
Leading indicators help you understand how likely your product will meet a goal in the future.
Look beyond Financial and Customer IndicatorsProfit goals and that customer engagement are the success of today.
Motivation and Leadership are the success of tomorrow.
Leverage TrendsTrends allow you to better understand what’s happening and to take the
right actions.
Measure and Analyze your KPIs iterativelyA data-driven improvement cycle improve, optimize and stabilize the
business processes and designs.
-anonymous
“If you don’t measure, you cannot improve”
