#Chappal marro the bombay store case study

#ChappalMaaroAn initiative by The Bombay Store

Digital Outreach partners

ObjectiveSpread awareness about the latest range of

Flip Flops

Now, how do we get people talking about Flip Flops?

Indianize it &

attach it to an ongoing topic

Mumbai elections

The results

+78 unique users who participated with over 150

mentions to The Bombay Store.

+650 tweets using #ChappalMaaro hashtag

#ChappalMaaro trended as the topmost hashtag in India &

Mumbai within 25 minutes of its introduction

Trending –Delhi, Bombay & India!For 2 days!!

Online Sentiments

Outreach in the first 25 minutes!!

Outreach in 2 days

Where was this happening?

Influencer Interactions

Interaction Insights

About MindShift Interactive

MindShift Interactive is an Insightful Digital Outreach powerhouse that provides business with a data-centric approach towards achieving an impactful, innovative and, most of all, sustained Social Media presence.

The Insights in this presentation are provided by MindShift Metrics, our social media research unit that helps businesses understand their consumers & engagement better.

MindShift Interactive Private Limited is the parent company of MindShift Digital and MindShift Metrics, our Social Media Marketing Agency and Social Media Research Company respectively. Combined together, they give your business an insightful and innovative Social Media Outreach.

Thank You!

For further information, do get in touch:Zafar Rais, CEO MindShift Interactivewww.mindshiftinteractive.com +91-9820071517zafar@mindshiftinteractive.com