Changes in the media market

Changes in the Media MarketPixelpark : Berlin 25/4 2008

Sofus Midtgaard, Entrepreneur, Founder & CEO of LeaderLab

social media Facebook trends API AOL

HYPE TV Disney games RFID Twitter advertising What business are you in Micro-blogging

Googlemaps gadgets...

Background • Sofus Midtgaard,

Founder & CEO, LeaderLab

• Head of Strategic Development, The Danish Broadcasting Corporation (DR)

• Head of New Media Development, The Danish Broadcasting Corporation (DR)

• Co-Fonder & Partner, Runemedia

• Executive, MBA• Information & Media Science

Radical change comes from unexpected places...

A story about the “ice industry”...

A story about the “ice industry”...

A story about the “ice industry”...

A story about the “ice industry”...

A story about the “ice industry”...

?

What business are you in?

“The empires of tomorrow are the empires of the mind.”

Winston Churchill

Strongest brand in the world 2008?

- anyone?

Who would have guessed back in 1998... Google Founders

Larry Page &Sergey Brin,

Who knows Chad Hurley & Steven Chen ?

Chad Hurley & Steven Chen

Who would have guessed...

Mark Zuckerberg

I ended up joining...

Stop the hype! Show us the numbers!

Numbers give me numbers...

Big money changing hands...

2005 2006 2007 2008

1,65 bill. $

580 mill. $

850 mill. $

“Television will never be a competitor for radio, because people must sit an keep their eyes glued to the screen.”

New York times 1929.

The Guru’s of the 90’s: Broadcast will be dead in 10-years time

”This would definitely be the end of flow-tv”

Berlingske 1. maj 2007:Christian Strand, Mediabureauet, IUM

Changes in media consumption

Wireless Laptops

Media habits are changing slowly – flow is still dominating...

...but more time is being spend on new platforms...

... and flow are challenged by on demand

Game consoles

Mobilephones

MP3-Players

Media center & PVR

Changes in media use

Video killed the Radio star... And Internet will kill the TV star! Or

how is it?

Source: Ming the Merciless, Union Square, NY

People not watching television (DK)

Andel af tv-seere,der ikke ser DR TV

Kilde: Gallup tv-meter, 1992-2006 - DK

5,00

6,25

7,50

8,75

10,00

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

1. halvår 2007: 11,2%

Internet advertising (Europe)

FOX, BSkyB, 20th Century FOX, The Times, The Sun, MySpace

Turnover: 28 bill. $.

ABC, E! Entertainment, Euro Disney, Walt Disney Studios, Touchstone, Miramax, Buena Vista International, Disney Parks

Turnover: 39 bill. $.

CNN, HBO, Warner, Brothers Records, AOL, Warner Bros. Pictures

Turnover: 50 bill.$

CBS, MTV, Paramount Pictures & Television, BET,

Nickelodeon, Blockbuster, United International Pictures, Viacom Internet

Turnover: 30 bill. $.

NBC Network

CNBC, MSNMC,

Cable tv in Europe & Asia

Turnover: 18 bill. $.

Turnover 2006, in DKR excahngerate pr. 01.01.2007

Kilder: Annual Reports 2006

BMG Music, RTL Group, Bertelsmann New media, UFA Sports

Turnover: 29 bill. $.

The Internet will usurp television as the biggest advertising medium in Britain by the end of 2009IAB & Price Waterhouse Coopers, 2008

Will search kill the Advertising Agency? ...as we know it?

Online video advertising (US)

Paid search advertising (US)

Somebody else’s content is king!A story about social media & user generated content...

But first a little quiz...

The Facebook Generation:On the air and very aware!

Internet advertising

Source: aphexddb.com

social media Googlemaps trends API AOL HYPE TV games RFID

Twitter advertising Location based marketing are

you in Micro-blogging Twittervision gadgets...

...don’t forget!

Media habit are an integral part of everyday life...

What business are you in?

Sofus Midtgaard, sofus@leaderlab.com