Career Coaching vs Career Counseling

Marcia BenchMaster Certified Career Coach

Career Coach Institute

10 Reasons NOT to Do Career Development

10. People with plans for their lives are boring

9. The rut I’m in may not look pretty, but at least it’s comfortable!

8. My employer doesn’t offer it, and I sure don’t want to do it myself!

7. My family/friends like me just the way I am.

6. If God had intended me to advance in my career, She would have given me more ambition!

10 Reasons…cont’d.

5. It’s a jungle out there (in the job market)

4. My resume is at the printer’s.

3. I don’t know how to make my net work.

2. There’s no way I’m going to get laid off!

1. I can’t afford the wardrobe I need for my job search/new job.

In today’s session we will… Explore and practice two laser coaching

processes Discover how the career coaching/counseling

marketplace is changing – and how to keep up Experience a technique that helps clients

overcome barriers to their ideal work quickly and easily

Help clients take positive action toward their goals, easily and effortlessly

Learn how to thrive in Career Coaching 2.0

Marcia’s Story

Psychology training Lawyer Teaching/

consulting/ writing Entrepreneur

exec infopreneur Coach Coach

trainer/author

What people used to think of when they heard “coach”…

“I could be the next Tiger Woods…”

OR

“What sport?”

Why Coaching is Growing So Quickly Higher company expectations Pressure to stay competitive Shift to knowledge economy Greater need for strong

people skills Changing job market Spike in entrepreneurship Boomers’ desire for balance

and choice to work in “retirement”

Others?

5 Myths & Realities About Coaching

Myth:1. You need a psychology

degree to be a coach.

2. You can’t make much money in coaching.

3. With my counseling experience, I can just start calling my services “coaching.”

4. Coaching is just a fad.

5. I am pretty good with people, so I can become a coach without further training.

Reality:1. No specific training is required for

a coach

2. 92% of coaches make less than $100K their first year, but more are learning how!

3. Beware taking on any new title without studying it in depth! Counseling techniques are not the same as coaching.

4. Coaching is a new industry, but growing rapidly and used by 60% of the Fortune 500. It is here to stay!

5. People skills alone are not enough. To learn coaching requires training in coaching skills.

What Career Coaching Is

“Career coaching is an interactive process of exploring work-related issues – leading to effective action – in which the coach acts as both a catalyst and facilitator of individual and, in turn, organizational development and transformation.”

Bench, Marcia, Career Coaching: An Insider’s Guide

Career Coaching vs. Career Counseling

Similarities:

Both deal with job search and career design

Both use assessments Both help people with

career-related issues Neither works with mentally

ill people unless counselor is so trained

Differences:

Billing/venue: Counselors bill by the hour, work face-to-face and in one-hour segments; Coaches bill by the month, work by phone and in half-hour segments

Focus: Coaching focuses more on results and action than counseling; Counseling is more directive

Credentials: Counselors usually must have counseling degree; coaches should have coach certification

Laser Coaching Technique #1: “QuantumShift!™ Coaching “Quantum” means

“moving rapidly or in an indivisible manner”

A quantum shift is lasting and transfers to any other similar situations (unlike most coaching)

Why? It changes the person at the belief level

QuantumShift! Coaching Model

Establish Rapport,

Agenda

Elaborate/Explore

Elic

it Ac

tion

Questions By Step in QSC Model1: Establish Rapport and

Agenda

2: Elaborate, Explore Issue

3: Elicit Action

1: What would you like to focus on today?

2a: What’s important about that to you?

2b: What would having that do for you?

3: What are you willing to do to move forward on this issue in the next week?

4-Step Laser Coaching for Today’s Marketplace

1. In the ___ minutes we have today, what would you like to focus on?

2. What’s important about that to you? (OR If you had x, how would that benefit you?)

3. What’s in your way of getting it?4. What are you willing to do in the

next week toward that goal?

Career Coaching in ActionCareer Coaching in Action

•Let’s try it!

•Review questions on next slide

•Practice with a partner

Laser Technique #2: Question MakeoverInformation Questions Why is this

happening to me? Why am I such a

failure? Why aren’t I better at

this? Why did she say

that?

Wisdom Access Questions

What do I need to get through this?

What will get me what I want?

What can I do to improve?

What was my part in that?

Excerpted from Living Your Best Life by Laura Berman Fortgang (Tarcher/Putnam 2001)

Coaching Practice #2

Let’s try technique #2!

Adding Coaching to Your Business

You don’t have to give up counseling to be a coach!

In fact, coaching is one of three critical infopreneur skills needed to compete today:

1. Coaching

2. Speaking

3. Writing

What is a Career Infopreneur?

“a career infopreneur is an information entrepreneur who specializes in a topic related to career, work, job or employment”

Can include coaches, authors, trainers, speakers, career counselors and more

Career Coaching 1.0: Coach Focus: 1:1 coaching Marketing to sell coaching Hard work Personal service delivery Limited $/ growth opportunities Difficult to establish your expert

status

Career Coaching 2.0: Infopreneur Focus: solution to shared client

problem Marketing to sell product first, then

coaching package Much easier! Virtual/leveraged service delivery Unlimited $/ growth opportunities Easy to establish your expert status

New Ways to Deliver Coaching as an Infopreneur Coaching gym Group coaching Mastermind

groups Live retreats JIT coaching Membership

community

Career Coach Institute CCC Program

Get certified as a career coach in 3-6 months Includes:

Career Coaching Kit (text, study guide, 26 emodules, quizzes, exam)

Virtual Learning Community membership 12 weeks of Core Career Coaching Teleclasses 12 sessions with your own coach Two 12-session specialty elective classes

(retirement, entrepreneur, spiritual, executive career coaching)

3 years’ certification If you enroll at the conference, tuition

is $250 off AND you get a free 4-week minicourse of your choice AND my preloaded mp3 player FREE!

Career Coaching Boot Camp Home Study Kit Includes ALL the content

from my live event last week including: My latest book, Career

Infopreneur’s Success Roadmap

11 x 17 Roadmap graphic for your wall

70-page seminar manual 2-DVD album of videos

from event If you purchase at the

conference, you get $100 off (just $397 for all of this!)

Home Study Kit

Conclusion

Career coaching can help you get faster results with clients

Career coaching is a critical addition to a career center or private practice in Career Coaching 2.0

Coaching should be seen as part of a larger marketing funnel and business design

For More Information

Visit our booth in the exhibit area,

Visit our web sites including

www.careercoachinstitute.com

www.careerinfopreneurbook.com

www.marciabench.com

Call us toll-free in the US

1-866-CCOACH-4

Email coach@careercoachinstitute.com