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Quotes, ideas, links, and more from Cannes 2012. ***** I am still working on the slides. I have only uploaded to ensure the presentation is working well on Slideshare. Check back in a few days for a more updated version, or check out my other presentations in the mean time.
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Cannes Lions 2012Quotes, ideas, links, and more
Quotes
Jack Dorsey - @jack
“Once an idea is expressed, it belongs to the world. The challenge is to find an expression that immediately resonates with the entire world.”
Marcello Serpa - @marcello_serpa
Adoro propaganda, mas a verdade é que ela cria cada monstrinho egocêntrico..
Translation: I love advertising, but the truth is that it creates every egocentric little monster..
DDB Worldwide - @DDB_Worldwide
“Find or create the relevant truth. Communicate it in a fresh and unseen way and the people will care.”*
“If the client is not scared, your idea is not good enough”
“The best advertising does not look like advertising”
* Derived from the ideas of William Bernbach
Arianna Huffington - @ariannahuff
"We are fetishizing social. It's time to take stock of what is going viral and why.”
Marc Pritchard from @ProcterGamble
"You must do work that you'd be willing to bet your career on"
David Clark - @DavidClark
“Brands aren't judged by what they promise, but by what they do”
Stephen Friedman President of @Mtv
“The more you let go of your assumptions, the more we do that, the more you will get a phenomenal payoff”
“Millennials don't see failure as a blemish but the opportunity to reinvent themselves”
Selena Gomez - @SelenaGomez
“Everyone has a voice and everyone wants to be heard.”
“It's about being relatable and being honest says - millennials can smell a fake from a mile away”
Dick Costolo - @Dickc
"We're moving from a world where we plan campaigns for the future to one where we adapt campaigns to the moment"
J.K. Rowling - @jkrowling
“When you fail in life you hit rock bottom and then you have no option but to bloody succeed”
PRmoment.com - @prmoment
“There is difference between a viral ad and PR. Both have a value & are not mutually exclusive”
Fredrik Härén - @fredrikharen
“Creativity is not inventing, it’s combining two things that already exist”
Advertising Week - @advertisingweek
“Is creativity now about one big idea or many little ones that add up?” #awscchat
Bill Clinton – @ClintonTweet
“ The world is too interdependent to solve issues in isolation”
“The world, as we know, has a lot of problem. But we're fortunate to be alive at this time”
Kimberly Kadlec - @kkadlec17
“The 4P's of the marketing mix are now Purpose, Presence, Proximity and Partnerships”
Ogilvydo – @Ogilvydo
“Create socially relevant content - move from ADS to ASSETS that are shareable”
Ogilvydo – @Ogilvydo
Key Trends on the Ground Creative Relevance Go Offline Back to Basics Mobile Makes it Easy Youth Crave Connections
Droga5 - @Droga5
“Harness real passion”
Ian Gomar - Sears CMO via @Digiday
“I don’t look at impressions. I look at engagement. That is the yardstick.”
Jonathan Greene - @atmasphere
“The main shift has been to actively consider engagement as part of the mix versus focusing on the more traditional measures of reach and frequency.”
Leo Burnett - @LeoBurnett
“Creativity has the power to transform human behavior.”
Bartle Bogle Hegarty – @bbhlondon
“When the world zigs, zag.”
Unknown
"When they look at you and say, ‘You’re crazy,’ maybe you’ve found a good idea.”*
“Having a great idea is not the key. The key is fighting with passion and persistence to bring it to life”
“Don’t just think outside the box, create a new box.”
* Found the quote thanks to (Caren Kelleher) -@Caren – I’m unsure if she is the one who actually expressed the idea.
Unknown
“Combine relevance with emotion. And you get the kind of ideas I like.”
“Adapt the technique to your idea, not your idea to tour technique”
“Don`t be afraid of change, that is the big message”
Campaigns & Links
Google – @Google
Projecet Re:Brief * projectrebrief.com
Google Analytics In Real Life - Online Checkout http://www.youtube.com/watch?v=3Sk7c
OqB9Dk&feature=youtube_gdata_player
* If you are going to click on any of the links, click on this one.
4amSaatchi - @4amsaatchi
Highjack - Ap http://www.youtube.com/watch?v=yH8Br
_f3p9E
Draft FBC - @draftfbc
The book that can’t wait http://www.youtube.com/watch?v=gHl8I
qCqza8
JWT - @JWT_Worldwide
The Most Popular Song Celebration of laziness becomes an
anthem for work ethic. http://www.adweek.com/news/advertisin
g-branding/jwt-takes-pr-grand-prix-song-ignited-puerto-rico-141199
Windows - @Windows
The Challenge: Getting #SmokedByAWindowsPhone https://
www.youtube.com/watch?v=AZlnEAjDUa4&feature=player_embedded
Mortierbrigade - @mortierbrigade
Hotel for international trainees Transformed an empty building next to
their office into a hotel: the Mortierbrigade hotel for international creative trainees.
Trainees start at the ground floor, if they trainees perform well, they move up to the first floor into. If they produce excellent work, they promote to “The Royal Suite”. (Worst case scenario: the basement.)
Guarana Antartica – @Guarana
An app that helps friends protecting friends from the evil ex. http://
www.youtube.com/watch?feature=player_embedded&v=uFbb0nUHTLw
American Express – @AmericanExpress
Small Business Saturday - a day devoted 2 supporting local economies http://www.youtube.com/watch?v=yBgl4
SS1L7Q
McDonald`s – @McDonalds
The Train Time Table http://www.digitalbuzzblog.com/mcdonal
ds-the-train-timetable/
Mercedes Benz – @MBUSA
The Invisible Car http://
www.youtube.com/watch?v=ZIGzpi9lCck
Volkswagen - @VW
A crash course to shine http://
www.youtube.com/watch?v=wMFqSjjnte0&feature=youtu.be
Pintrest
This Pinterest board of things overheard at Cannes http://t.co/ADDRZneP
AdWeek - @adweek
History of Cannes Lions http://www.adweek.com/news/advertisin
g-branding/history-cannes-lions-ad-films-carnival-creativity-141183
Jesse Desjardins - @jessedee
Posted the two best Slideshare presentations about Cannes 2012. Check them out: 100+ Bullet Points From Cannes Lions ‘12
http://slidesha.re/LywT0N 100+ Beautiful Slides From Cannes Lions ‘12
http://slidesha.re/MoIgsm
* Special thanks to Jesse for introducing me to Slideshare, and for sharing his knowledge and talent.
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