11
Gradinita CANNES LIONS “Gradinita” is more than just a creativity school, it helps you develop an attitude toward advertising and life and helps you about the efficient communication. You learn and grow in a competitive (but constructive) medium and also motivates you to be the best and win the great prize: a trip to the Cannes International Advertising Festival, the place where advertising trends are seen first.

Gradinita CANNES LIONS

  • Upload
    gerodi

  • View
    208

  • Download
    0

Embed Size (px)

DESCRIPTION

Gradinita CANNES LIONS. “Gradinita” is more than just a creativity school, it helps you develop an attitude toward advertising and life and helps you about the efficient communication. - PowerPoint PPT Presentation

Citation preview

Page 1: Gradinita CANNES LIONS

Gradinita CANNES LIONS“Gradinita” is more than just a creativity school, it helps you develop

an attitude toward advertising and life and helps you about the efficient communication.

You learn and grow in a competitive (but constructive) medium and also motivates you to be the best and win the great prize: a trip to the Cannes International Advertising Festival, the place where advertising

trends are seen first.

Page 2: Gradinita CANNES LIONS

CANNES LIONS 2007 The more things you see the more ideas you have

Page 3: Gradinita CANNES LIONS

CANNES LIONS

• global festival - marketing, strategy and creative thinking, art directors showcase, young creatives competition, etc.

• interactivity – advertising and creative ideas from different countries and different insights.

15forcannes.wordpress.com/www.canneslions.ro

Page 4: Gradinita CANNES LIONS

11.000 delegates

25.660 entries

45 seminars

21 workshops

Page 5: Gradinita CANNES LIONS

Bruce Winterton – President / The Barbarian Group, SUA

Natalia Stepanuk – General Director / IQ Marketing, Rusia

Matt Dyke – Worldwide Planning Director/ Tribal DDB

Steve King – CEO/ZenithOptimedia

Daryl Arnold – CEO/Profero

Jonah Bloom – Executive Editor/Ad Age

Mat Mildenhall – COO/Proximity Worldwide

Bob Isherwood – Worldwide Creative Director/Saatchi&Saatchi

Marcelo Serpa – CEO, Creative Director/ ALMAP BBDO

Tim Amstrong – VP/Google

Chris DeWolfe – CEO/MySpace

Al Gore

Speakers

Page 6: Gradinita CANNES LIONS

Seminars

Ambient media friend or foe/– Daniela Krautsack – Managing Director, Magic Moments, the creative unit of MediaCom Vienna The media YOUCRACY/Chairman of GoViral, Jimmy Maymann MRM WorldwideTribal DDB/ top ten marketing agencyWGNS-trend directors

15forcannes.wordpress.com/www.canneslions.ro

Page 7: Gradinita CANNES LIONS

Ambient media friend or foe

Daniela Krautsack – Managing Director, Magic Moments, the creative unit of MediaCom Vienna

• the evolution and current trends in ambiental media and also in guerrilla advertising

• the posibility to create a real connection between the consumer and the brand

15forcannes.wordpress.com/www.canneslions.ro

Page 8: Gradinita CANNES LIONS

The media YOUCRACY

Chairman of GoViral, Jimmy Maymann• study about the consumer’s behaviour and new ways of interacting with brands• the consumer becomes a user by having the power to decide (when, where, for how long to watch), he is able to modify and re-create the initial ad.

15forcannes.wordpress.com/www.canneslions.ro

Page 9: Gradinita CANNES LIONS

CANNES LIONS

• is the most pleasant way to access informations.

15forcannes.wordpress.com/www.canneslions.ro

Page 10: Gradinita CANNES LIONS

With what have we returned ?

• The CANNES FESTIVAL brought us to a new level of knowledge in advertising and also in the communication field.

15forcannes.wordpress.com/www.canneslions.ro

Page 11: Gradinita CANNES LIONS

Thank you for your attention!

Good luck !

15forcannes.wordpress.com/www.canneslions.ro