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How to Manage your Social accounts
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CALL TO ACTION ON SOCIAL MEDIA
By: Ahmed Elwaziry
What’s CTA
It’s a request from your audience on social media to do a certain action
Why CTA
Social media is channel of communication
In social media Communication is not a target itself
In social media some times we seek actions beyond communication
Types of CTA
Tangible reward
Intangible reward
Rewarded
Not Rewarded
Tangible reward
It’s a Call to do certain action to get a physical reward
Example Electronic devise Tickets Others
Example
Example
Intangible reward
It’s a Call to do certain action without physical reward
Examples Get Information Get recognition Having fun Spread something beneficial
Example
Example
Not rewarded CTA
It’s a Call to do certain action without any reward
Example
Don’t
Use the unrewarded CTA as all people are not willing to do something without any reason
Focus on the physical rewards only in order not to make the relation between you and your customer so materialistic
Use CTA all time , because if your audience feel that you use them for marketing they will leave you
Do
Rewards both tangible and non tangible
Clarify to your audience why they do so
Competition and contest
Ad value to your audience
Thank youAhmed elwaziryTwitter: https://twitter.com/AwaziryLinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
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