CALL TO ACTION ON SOCIAL MEDIA

By: Ahmed Elwaziry

What’s CTA

It’s a request from your audience on social media to do a certain action

Why CTA

Social media is channel of communication

In social media Communication is not a target itself

In social media some times we seek actions beyond communication

Types of CTA

Tangible reward

Intangible reward

Rewarded

Not Rewarded

Tangible reward

It’s a Call to do certain action to get a physical reward

Example Electronic devise Tickets Others

Example

Example

Intangible reward

It’s a Call to do certain action without physical reward

Examples Get Information Get recognition Having fun Spread something beneficial

Example

Example

Not rewarded CTA

It’s a Call to do certain action without any reward

Example

Don’t

Use the unrewarded CTA as all people are not willing to do something without any reason

Focus on the physical rewards only in order not to make the relation between you and your customer so materialistic

Use CTA all time , because if your audience feel that you use them for marketing they will leave you

Do

Rewards both tangible and non tangible

Clarify to your audience why they do so

Competition and contest

Ad value to your audience

Thank youAhmed elwaziryTwitter: https://twitter.com/AwaziryLinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top