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How to deal with the customer who does not know what he
wants?
BA Stand Up | 16.07.2015
Our customer looks like…
- Lewis Carrol, Alice in Wonderland
Alice: Would you tell me, please, which way I ought to go from here?The Cat: That depends a good deal on where you want to get toAlice: I don't much care where.The Cat: Then it doesn't much matter which way you go.Alice: So long as I get somewhere.The Cat: Oh, you're sure to do that, if only you walk long enough.
Who is the customer?
What is the customer`s problem?
Who are the users?
How will the solution help the user in their day-to-day activities?
How will solving the problem help our business?
WHICH IS THE PAIN
SMART AIM
MARKET RESEARCH
PROPOSE ALTERNATIVES PERSUADE
USE TECHNIQUES
BUSINESS CANVAS
VALUE PROPOSITION CANVAS
YOU ARE CONSULTANTPersuade where you see you need to
Software Requirement, Karl Wiegers
BABOK
Business models generation, Alexander Osterwalder
Start with “Why”, Simon Sinek
READ:
Aksena Krykun
Oksana.Krykun
krykun.oksana@gmail.com
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