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BY LEARNING SOMETHING NEW EVERYDAY
Uncovering What Your Mobile Customer REALLY Wants
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Agenda
• Blinds.com
• What I do for Blinds.com
• Learn Something New Everyday
– Voice Of The Customer
– Mobile A/B Testing
– Mobile Usability Testing
– Get Close To The Data
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About Blinds.com
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What I do for Blinds.com
• Marketing (30 Mad Scientists)
• A day in the life
– Mobile Strategy
– Design
– Development
– Analytics
– QA
– Testing
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How to learn something new everyday
• Befriend the Experts
• Go cross functional
– Sales
– Customer Service
– Customer Experience
• Experiment without fear of failure
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But seriously… How do I do that?
Voice of the Customer
A/B Testing
Usability Testing
Analytics
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Voice of the Customer – CEO Letter
1. Categorize
2. Discuss
3. Plan
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Mobile A/B Testing
A VS. B
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Mobile A/B Testing
Design B Wins!
• 100% lift in click-through to the cart
• 30% lift in purchase conversion
• Social sharing flat
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Mobile A/B Testing
Clear – Control
Colored – New Design
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Mobile Usability Testing
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Get close to the data (AKA Analytics)
• Create Reports
• Read Them!!
• Look for insights
• Let them refine your strategies
