Building Digital Brand Authority for B2B Brands

Building Brand Authority & Thought Leadership via Digital for

B2B Brands

A suggested approach for Tech Consulting industry

Be impactfully visible when someone is searching for you!

Build your digital thought leadership through a brand personality

Showcase your success stories & tell the world how its done

Answer questions & share your opinion

Crowd-source solutions for your business challenges

Make an impact at the Zero Moment Of Truth (ZMOT)

Be impactfully visible when

someone is searching for you!

Dominate maximum possible real-estate across Google Search Engine Result Pages.

Aim to occupy multipletop ranks in a search

result, preferablywith author photos

Do not ignore Image Search

Dominate maximum possible real-estate across Google Search Engine Result Pages.

Aim to tell your story through videos that get

ranked on Google

If you have patents, make them visible on search engines

YouTube is the 2nd largest search engine in the world. Leverage that.

People do search for non Gangnam Style videos on Youtube!

So if you have video case studies,

corporate videos, testimonials, do make

them searchable.

Ideally own & customize your corporate video

channel or host a sponsored online TV

show for your domain

Be visible on LinkedIn’s People, Group & Company Search Results.

Encourage & incentivize all your

employees to connect their LinkedIn profiles

to your official company page.

Leverage on each of your employees as a

potential brand advocate

Build your digital thought leadership through a brand

personality

Provide the industry a face to associate your brand with.

HCL did this brilliantly with Vineet Nayar

advocating for them across multiple digital

platforms.

Showcase your success stories & tell the world how

its done!

Educate, empower & enable your customers and partners with the tools to help market you better

Salesforce has created a brilliant library on the cloud with case

studies, trends, tips & videos to showcase

their work + the successes of their

clients and partners

Don’t be over-protective of your

content and merely archive it.

Give it the wings it needs to fly and help you spread the word!

Answer questions & share your opinions

People need opinions & answers. Be the trusted authority to listen & share.

Be it questions about salaries, job

opportunities, technical problems,

competitive issues or even personal

questions about challenges working in

the industry.

Be a friendly voice, lend your ears, win the

market’s trust and gradually build your

influence.

Crowd source solutions for your business challenges

Tap on to the “wisdom of the crowds” harness their skills & make them feel involved.

You can evolve your relationships with your customers & partners

by involving them in your innovation

process.

Reward the good ones.

Be impactfully visible when someone is searching for you!

Build your digital thought leadership through a brand personality

Showcase your success stories & tell the world how its done

Answer questions & share your opinion

Crowd-source solutions for your business challenges

Make an impact at the Zero Moment Of Truth (ZMOT)

If the above did not make sense, I am sorry for wasting your time.

Call me & I will buy you coffee

+6590695123