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FORGET THESE B2B TRUTHS AT YOUR PERIL…
BRAINS, BRANDS AND DAVID BECKHAM
Brian MacreadieHead of Brand & Campaign Marketing - Bryan Cave Leighton Paisner
@bmmarketer
PROBLEMS, PROBLEMS, PROBLEMS
NO-ONE EVER GOT FIRED FOR HIRING
THOUGHTS, FEELINGS AND PERCEPTIONS COUNT
BRAND
COPY
RIGH
T AR
MAN
I
are you the automatic, first-choice supplier?
yes no
1. WHO THEY GONNA CALL?
2. DISTINCTIVE AND SPECIAL
3. EAT, SLEEP, SIMPLE MESSAGE, REPEAT
4. Emotions..
If I can get you to laugh with me, you like me better, which makes you more open to my ideas”
John Cleese
“
5. POPULARITY
YOUR BRAND PRE-SELLS YOUR PRODUCT / SERVICE
1. Top of mind - who they gonna call?
2. Single tennis balls
3. Be a yellow cardiologist Zebra
4. Get emotional
5. Be a busy restaurant
BRAND /
ABMSEODATA-DRIVEN , PRECISION TARGETINGCONTENT MARKETINGetc.
IT’S YOUR CHOICE: SHORT-TERM VS. LONG-TERM?
THANKS FOR LISTENING… WHO THEY GONNA CALL?