Building Content Centric Websites

Give Them Content …Or Give Them Away

Building Websites That Capture Your Customers

Jason FallsSocial Media Explorer

Inbound Marketing SummitBoston

October 8, 2009

So, How Do We Do It?So, How Do We Do It?

Your Website Needs Marketing TooDefine Your ProductDefine Your AudienceDefine Your CompetitorsDefine Your EnvironmentDefine Your Success

Build Content Around Your Consumer

Answer These QuestionsAnswer These Questions

Category

Product

Name it

What are its key benefits?

Competition

Environmental Factors

What Is Success?*

Who is our audience?Where do they work, play, shop, dine?

What do they like to do for fun?

Who are their friends?

What interests them (in & out of category)

What makes them buy things?

Demographics

What Would Interest Your Audience?What Would Interest Your Audience?

What do we know? (generally speaking)

What can we give? (product, expertise)

What can we explain? (how-to)

What can we share? (other's content)

Who can we interview?

What can we have fun with?

An ExampleAn Example

Factors To ConsiderFactors To Consider

Don’t Forget!Don’t Forget!

It’s Not Rocket Surgery

Start With Marketing BasicsProductAudienceCompetitionEnvironmentSuccess

What Would Our Customers Enjoy?

Let’s ConnectLet’s Connect

Jason Falls

PrincipalSocial Media Explorer

Email: jason@jasonfalls.com

Twitter: @JasonFalls

Phone: 502.619.3285

Web: socialmediaexplorer.com