Building a Brand that Sells

Building a Brand that SellsFrom Social Media to Closing the Sale!

Hunter Byington

K Squared Communications®, Inc.ww.ksqrd.com

Kate Koziol

K Squared Communications®, Inc.www.ksqrd.com

Take out a Business Card

• Should we talk? Yes/No?• Should you talk about us – tweet #BrandthatSells

W. Hunter ByingtonCloser Consulting630 357 6584Hunter@closerconsulting.com@hunterbyington

Kate KoziolK Squared Communications773 774 7847kkoziol@ksqrd.com@katekoziol

Study: 78% Of Salespeople Using Social Media Outsell Their Peers

May 19, 2013

•What is the best and most cost effective mass email product out there as of now?

•How do we do it? •Of the videographers not working with a

photographer how much as your business fallen off in the last 6 years?

•Best way to move up in Google rankings•How do I make Facebook work for my

business without having to see 300 peoples bff?

Survey Says: Your Questions

Survey Says:

Survey Says: Outreach Tactics

•44% have a corporate Facebook page•89% have a personal Facebook page•0% have Facebook event pages

•75% use online advertising•50% advertise in magazines

Survey Says: Other Promotion Tactics

•Partnering with complementary businesses

•Networking•Pro bono videos – some for facilities and

event planners•Video movie reviews, with backlinks to

website•Flyers, brochures

Every PictureEvery VideoEvery post, tweet,

or mention,

Tells a

Every PictureEvery VideoEvery post, tweet,

or mention,

Tells a

What’s your story?

•Checklist?? Of what they are doing?•Ask hunter for details or cut

PR, editorial

Use your Story to Generate Interest•Use interest to generate sales•Social media works for:

▫ Networking▫ Prospecting▫ Research▫ Referral Building▫ Closing

Where do you get your sales leads?•Friend Recommendations•Corporate Facebook Page•Promotion

▫Creativity▫Not just Twitter▫Determining Audience

•Improve your Google ranking

Survey Says:

•100% Have a website•50% Website does not generate leads

Sources for Leads

•Personal Referral 70-80%•Social Media Referral 60- 70%•Website Referral

50% of websites don’t deliver leads

Conversion %

One Night Stand vs. Proposal

Goin’ a’ Courting• What are your top five

questions you ask your prospects?

How Do You Make Them Want You?•Courting = Bonding•Ask Probing Questions•Identify Emotional Hot Buttons•Create the Value through Questions

▫Plan the wedding = Make a Commitment

How Do you Propose?• Value – Its not about you –

its about them – What is the value to them?

• Propose In-person – not through e-mail

• Getting to a “No”

Qualify to Sell

•Investment Range•How do they make a decision to use

video •Role of the Family

Why they never called back• Didn’t Connect Personally• Didn’t Ask Enough

Questions• Didn’t Ask Closing

Questions• Couldn’t See Themselves

in Your Solution

Put a Ring on It!

• Rapport• Bonding• Value• Solution

Social Media After the Sale

•Build a relationship that is more than the day of the shoot

•Use social media to broadcast it and create conversation

•Facebook, You Tube, Pinterest•Connect, Collaborate, Connect again

Your Sales & Media Coaches:• Kate Koziol• K Squared

Communications• kkoziol@ksqrd.com• 773 774 7847• @katekoziol

• W. Hunter Byington• Closer Consulting• hunter@closerconsult

ing.com

• 630 357-6584• @hunterbyington

http://ksqrd.com/blog/building-a-brand-that-sells-presentation/

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