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This session was an interactive workshop at WOMM-U focused on building your brand's social media strategy. Through a variety of brainstorming sessions, practicums, and activities, attendees walked away with an actionable plan for your brand's social media complete with KPIs, voice strategy, crisis management, response guidelines, and more. Each participant created a personalized social strategy for their brand. Led by Likeable Media employees Cara Friedman, Project Director, and Frank Emanuele, Account Manager.
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BUILD YOUR SOCIAL STRATEGY
IN 30 MINUTESCara Friedman | @Caraizzle
Frank Emanuele | @FrankRamblings
#WOMMUmedia
+
#WOMMU
AgendaPARTS OF A SOCIAL MEDIA STRATEGY
•Building a Community
• KPIs, ROI, and Sales
• Customer Experience
• Taking Social Media to the Next Level
LET’S BUILD A STRATEGY
CONCLUSION
#WOMMU
BUILD A COMMUNITY
WhO?
WhAT?
WhERE?
WhEn?
WhY?
hOW?
The Five W’s (And One H)
#WOMMU
CASE STUDY
#WOMMU
BUILD A COMMUNITY
WhO? Wine & beer lovers
WhAT? A place to discuss wine, beer & culture
WhERE? Facebook & Twitter
WhEn? Throughout the work week, and on weekends
WhY? To build a loyal customer base
hOW? Provide fun content & value
#WOMMU
KPIs, ROI & SALES
ESTABLISh KPIs
REPORT & AnALYZE
SUPPORT YOUR COMMUnITY
LISTEn
REPORT & AnALYZE
ESTABLISh KPIs
SUPPORT YOUR COMMUnITY
#WOMMU
LISTEnMost fans are females 35-50 who love wine
ESTABLISh KPIs 50,000 Facebook fans
REPORT & AnALYZE Monthly reporting & analysis
SUPPORT YOUR COMMUnITY
Content, Monitoring, Responding, Customer Service
KPIs, ROI & SALES
#WOMMU
CUSTOMER EXPERIENCE
ESTABLISh VOICE
COnTEnT CREATIOn
EnGAGEMEnT
#WOMMU
ESTABLISh A VOICE
COnTEnT CREATIOn
Cool, modern, fun, smart, tasteful,
educational
“If you can’t be with the wine you love...”
CUSTOMER EXPERIENCE
EnGAGEMEnT
FACEBOOK 1-2 posts a day
TWITTER 3-5 posts a day
#WOMMU
THE NEXT LEVEL
CREATE THE COMMUNITY
ACTIVATE THE COMMUNITY
LEVERAGE CULTIVATE POSITIOn
#WOMMU
LEVERAGE “Vote for your favorite new Corkcicle color!”
CULTIVATE Run a fan-only Facebook contest
POSITIOn Publish educational content about wine
THE NEXT LEVEL
ACTIVATE THE COMMUNITY
CREATE THE COMMUNITY
LET’S STRATEGIZE!
Thank You.Strategize with our team.
Likeable Media240 West 37th Street, 7th FlNew York, NY 10018(212) 660-2458 facebook.com/likeablemediatwitter.com/likeablemedia
Cara Friedmancara@likeable.com @caraizzle
Frank Emanuelefrank@likeable.com @frankramblings
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