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Stephanie Moritz
Sr. Director of Public Relations & Social Media ConAgra Foods
Daliah Saper
Business Attorney at Saper Law & Adjunct Law Professor at
Loyola and University of Illinois
Suzanne Fanning President
Word of Mouth Marketing Association (WOMMA)
Darrell Jursa
Senior Vice President, Practice Lead, Emerging Media
Fleishman-Hillard
1.)
TELL ME THE THREE BIGGEST NEWS STORIES PEOPLE HAVE TALKED ABOUT OVER OF THE LAST COUPLE OF WEEKS
6 Dove Ads
8 AP Hacking
10 Boston Marathon Bombings
2.)
3.)
Try Again
TIME TO PASS
Slim Jim
7
Reach: 428,213
Likes: 8,546
Comments: 115
Shares: 142
Engagement Rate: 2.1%
Reach: 318,962
Likes: 3,858
Comments: 30
Shares: 34
Engagement Rate: 1.2%
Orville
8
Reach: 248,592
Likes: 3,858
Comments: 227
Shares: 97
Engagement Rate: 1.7%
Reach: 391,824
Likes: 2,676
Comments: 224
Shares: 465
Engagement Rate: 0.9%
RO*TEL
9
Reach: 68,784
Likes: 498
Comments: 30
Shares: 31
Engagement Rate: 0.8%
Reach: 73,098
Likes: 362
Comments: 15
Shares: 31
Engagement Rate: 0.6%
TELL ME THE TOP THREE THINGS BRANDS
DO TO GET THEMSELVES IN TROUBLE
6 Not Listening To Customers
8 Leaving Legal Out At The Beginning
10 Ignore FTC Guidelines
Try Again
TIME TO PASS
1.)
2.)
3.)
TELL ME THE TOP THREE BURNING
QUESTIONS MARKETERS HAVE
6 Trends? Where are we going?
8 How Do I Measure ROI?
10 Limited Budget—How To Choose
Try Again
TIME TO PASS
1.)
2.)
3.)
