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To grow your chapter, you have to have a solid value proposition. This webinar explores how to identify and then leverage your association's chapter's value proposition.
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What’s Your Chapter’s Value Prop?
A Chapter Leaders Webinar
Value is about …
• Education– Learn something new … gain a new
skill … answer a question … change outcomes …
Value is about …
• Education• Networking– Build connections … discover new
ideas / opportunities … find partners … find your next job … meet funders …
Value is about …
• Education• Networking• Affirmation– Evidence that your chapter is
working … evidence that I can be successful … my skills / expertise/ success is recognized
Value is about …
• Education• Networking• Affirmation• Significance– Be a change agent … make a
difference in a life … enact legislation … change a regulation
Bring people together
Do a few things 100%
not many things 50%
Complementing & leveraging programming builds a more sustainable
environment
What are your members’
top issues?
What does your chapter
do really well?
Questions …
Peggy M. Hoffman, CAEMariner Management & Marketingphoffman@marinermanagement.com301.725.2508
Connect with me on-line:Twitter: @peggyhoffmanLinkedIn: Peggy Hoffman
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