Build Influencer Relations Through Content - David Spark

Influencer Relations Through Content

Where to find me SparkMediaSolutions.com Blog: SparkMinute.com Podcast: TearDownShow.com David@SparkMediaSolutions.com Twitter: @dspark

Questions?

Strategy

Strategy

Idea

Idea

“How To” Tip

“How To” Tip

Why the Influencer Obsession?

Idea

Pull back on “Pay attention to me” PR strategy

Strategy

Pull a PR 180°

“How To” Tip

Influencers Are not morons

Idea

Start creating true Relationships - But how?

Idea

Show interest In others

“How To” Tip

Build influencer Relations Through content

Strategy

What’s the value Of influencer Relations?

Idea

The value of an Editorial or Content brand

Strategy

Evolving model Of editorial Brands

Strategy

How does a Media company Build brand?

“How To” Tip

The value of a Strong editorial brand

Idea

Every brand “can be” a media company

Strategy

Influencers have Audience and Brand

Idea

Build brand by Association

Strategy

Know your Influencers First

“How To” Tip

Interview your Influencers

“How To” Tip

Interview as Many as you can

“How To” Tip

Be professional In engagement And production

“How To” Tip

Are you truly Providing value To the industry?

Idea

Be a trusted and Consistent Source

Strategy

Maintain Relationships

Strategy

You don’t even Need a product To start

Idea

Success here Is an indicator of Future success

Strategy

Let’s look at Some examples

“How To” Tip

Where to find me http://sparkmediasolutions.com Blog: http://sparkminute.com david@sparkmediasolutions.com Twitter: @dspark