What is Spark Change? · Discovery Zone, including custom video, influencer-hosted interviews, podcasts, retail education eGuides, and more! You’ve got your Product Discovery Zone,

Join Natural Products Expo on a journey of what’s next in product discovery and mission-driven business.

United by a passion to support the health of people and planet, the natural products community has never been stronger. And while innovation may look a little bit different these days, New Hope Network and Natural Products Expo are more committed than ever to uniting stakeholders across the industry.

Natural Products Expo’s Spark Change initiative is based on the powerful concept of Innovation for Good and offers unique experiences and content that will connect and inspire the marketplace. This cohesive campaign highlights New Hope Network’s various engagement tools and deep industry expertise in order to support the growth of our industry and create a sustainable, integrated model for the future of our business.

What is Spark Change?

The following opportunities provide a range of entry points for brands, service providers and suppliers to get their products in front of key audiences, highlight their innovations for good, lead important industry conversations and connect with industry professionals.

Let’s motivate and inspire one another to spark change!

Our Opportunities

Spark Change is based on three pillars:

Connections/NetworkingContent/EducationProduct Discovery

Our Micro-Community themes are:

Through a series of digital events and Micro-Community engagement opportunities, Natural Products Expo’s Spark Change will provide our partners with the platforms to showcase their products and tell their stories. Our audience will conduct meaningful business, make connections and discoveries, and gain knowledge around key industry topics.

Organic/Regenerative AgricultureModern HealthMission-Driven Business

With the emergence of COVID-19, trade shows have been postponed or cancelled, travel has been halted and category reviews paused. This has left a void in buyers’ ability to discover new, innovative products. The Spark Change Product Discovery Zone will fill that void by providing exposure for brands and their new products from August through the end of 2020!

Product Discovery Opportunities

Through Spark Change’s virtual Product Discovery Zone, manufacturers will have the ability to showcase their brand throughout all five virtual events and bridges in a simple, high-impact way. This is an opportunity to highlight new and exciting products, connect with the Natural Products Expo audience, including influential buyers, and deliver rich company content. The Product Discovery Zone represents a powerful digital transformation of a booth at your favorite trade show.

Product Discovery Zone

• Showcase your new or leading products, including all pertinent information that buyers need to make informed decisions, while also allowing you to highlight your product innovation and points of differentiation.*

• Ability to man your Product Discovery Zone (booth equivalent) in a live manner during the five events; it will also be accessible during the periods between each of the events and the platform will notify you of any attendee meeting requests.

• Ability to schedule 1:1 video meetings.

• Ability to chat and answer immediate questions.

• Ability to capture leads of buyers who have interacted with your Product Discovery Zone.

• Opportunity to self-fulfill sample requests or participate in New Hope Network’s Retail, Consumer, or Connect to Press Discovery Box where New Hope Network will fulfill sample requests.

• Ability to easily highlight key points of differentiation through hosting of content and multiple branding opportunities within your Product Discovery Zone.

• Option to introduce your brand and build excitement within your space with a video or image header (option for New Hope Network to create your video content).

• Products section includes area to feature images, product descriptions, special product attributes, prices, awards and more of your hottest new products.

• Ability to load multiple documents to expand on company’s connection or approach to the topic of each Micro-Community Event throughout the campaign, share press releases, show specials and more.

• Opportunity to enhance your space with a prominent brandable side rail that can be refreshed throughout the campaign to align with each Micro-Community topic, announce new products or specials, and keep attendees coming back to see what’s new.

• Navigation of the Product Zone will be searchable in a simple, easy-to-navigate way that allows for exploration via multiple means:

• In alignment with the Natural Products Expo pavilions and specific buying categories, along with Micro-Community themes when relevant.

• Via intelligent product matching which can serve up targeted recommendation that make sure the right people see the right new products.

• This AI technology is based on attributes both at the company and attendee level that will be selected during set-up within the platform to deliver data driven matches.

• New Hope Network to highlight companies that are showcasing thought leadership around each Micro-Community topic via various marketing channels to drive traffic to the Product Discovery Zone from August through the end of 2020.

$2,250*taxes may apply

* To keep the compliance quality and integrity of your product presentations in the Spark Change Product Discovery Zone, the New Hope Network Standards Department will be reviewing your product labeling and marketing as we do at all Natural Products Expo events. Please contact [email protected] if you have any questions regarding the Expo Standards.

Enhance Your Product Discovery Zone

Drive Attendees to Your Product Discovery Zone

Ensure your Product Discovery Zone is a go-to destination on every buyer’s Spark Change journey! Beyond showcasing your product innovations, tell your brand’s story and educate potential buyers through unique opportunities that enhance your Product Discovery Zone, including custom video, influencer-hosted interviews, podcasts, retail education eGuides, and more!

You’ve got your Product Discovery Zone, now let’s bring buyers to you! With a wide variety of advertising and content marketing opportunities throughout Spark Change, including guided video tours, sample boxes, email campaigns, social campaigns and more, there’s no shortage of opportunities to drive engagement to your Product Discovery Zone.


Every company has a story. What’s yours? New Hope Network’s Soapbox Series is your chance to share your story—from corporate social responsibility initiatives to innovations in sustainability—and enhance your Product Discovery Zone presence with meaningful content. With a focus on New Hope Network’s “Three I’s” (Innovation, Inspiration, and Integrity), this series lends a digital platform to share, connect and inspire (and have some fun!).

Soapbox Series Video Q&A

Opportunity inclusions:

Marketing & promotion will include:

• Upload to New Hope Network’s YouTube account on a dedicated playlist.

• Article featuring an overview of the discussion on NewHope.com and link to full video on YouTube.

• Full video posted on @NewHopeNetwork’s Instagram account, tagging brand and host, including boosting the post with $450.

• Instagram story on @NatProdExpo’s account, linking to the IGTV episode, tagging brand and host.

• Sponsored Instagram post.

• Full episode posted on New Hope Network’s LinkedIn channel, tagging brand and host.

• Contributing influencers (hosts) are encouraged to share on their own channels.

• Inclusion in monthly email featuring all new Soapbox Series content.

• New Hope Network’s content marketing team will host a recorded video conversation with your brand, exploring a relevant topic of your choice.

• Episode length: 5-7 minutes.



$4,500

Video is one of the most engaging ways to tell your company’s story. Our content marketing team will craft a custom visual storytelling message to support your Spark Change Product Discovery Zone presence. Content may include company interviews, product inclusions, existing video integration and more.

Custom Video Development

• 3-5 minute brand video.

• Hosted via New Hope Network’s platforms.

• Files provided to company for evergreen application.

• Featured in email to targeted audience and driving to your Product Discovery Zone.

• Additional promotion via social media campaign.


$3,000

New Hope Network’s “Three I’s” (Innovation, Inspiration, Integrity) can spark story-telling gold for brands of any kind. This podcast interview will enhance your Product Discovery Zone and allow visitors to get to know the story behind your brand. So, step up to the mic…let’s hear your brand’s story!

Soapbox Series Podcast

• Write-up on NewHope.com with podcast embedded.

• Full episode also posted on New Hope Network’s LinkedIn page, tagging brand.

• Logo recognition, speaker headshot and link to Product Discovery Zone listing on Soapbox Series podcast landing page.

• Animated visual preview of excerpt from podcast as post on NewHope.com.

• Animated video preview also posted on New Hope Network’s LinkedIn page, linking back to full episode on NewHope.com.

• Social media promotion on @NatProdExpo’s Twitter, Instagram and LinkedIn accounts.

• Inclusion in monthly email featuring all new Soapbox Series content.

• New Hope Network’s content marketing team will host a recorded audio conversation with your brand, exploring a relevant topic of your choice.

• Episode length: 20-30 minutes.


Marketing & promotion will include:



$3,500

What makes our Micro-Communities shine? The amazing brands that bring their passion and innovation through unique business models and exciting products. This opportunity will help buyers navigate your Product Discovery Zone in a fun, engaging format, while providing you the opportunity to showcase your commitment to one, or more, of the Micro-Community themes. Three dynamic videos, hosted by New Hope Network, will take buyers on a guided journey through what’s next in mission-driven business, modern health and organic and regenerative agriculture and will stop to visit our participating companies along the way. Toot toot, all aboard!

Micro-Community Guided Product Discovery Tour

• Company video featured on one of three tours to highlight the participating companies’ Product Discovery Zone.

• Included in Spark Change event promotions and Natural Products Expo social media accounts.

• Featured in the Spark Change event hub.

• One email per video deployed to our buyer audience.

• Micro-Community Event Dates:

• Mission-Driven Business Micro-Community Event: Wednesday, September 16

• Sales Deadline: Friday, August 21

• Modern Health Micro-Community Event: Wednesday, October 7

• Sales Deadline: Friday, September 11

• Organic & Regenerative Agriculture: Wednesday, October 28

• Sales Deadline: Friday, October 2

• Non-exclusive marketing opportunity.



Further educate the buyer community on the categories you represent and themes most relevant to your brand, while generating valuable retail leads. New Hope Network’s retailer downloads provide education in the form of a 2-4 page PDF that is focused on educating the buyer audience. All downloads are gated and sponsors are delivered the contact information as leads. Content may also be hosted in your Product Discovery Zone environment.

Retailer Download (Lead Gen)

• 2-4 page PDF created by New Hope Network in collaboration with your brand.

• Gated piece hosted via New Hope Network.

• Files provided to client for evergreen application.

• Promoted via two-touch email campaign to our retailer audience as well as a social post.


$4,000

$2,500

What is the number one thing buyers seek through the product discovery journey? Samples! As one of many ways to continue to adapt how we can facilitate the buyer-brand connection for the natural products community, we have created a Retail Discovery Box program. The Retail Discovery Box gives manufacturers an opportunity to target their sampling efforts directly to New Hope Network’s top buyer audience and receive valuable product feedback and ratings.

Retail Discovery Box


How it works:

• Brands ship 100 samples to Sampler’s distribution center in the central U.S.

• Our Key Buyer community, consisting of buyers and category managers from leading retailers, have opted into this program.

• The Key Buyers select their buying category, such as Food & Beverage, Personal Care & Natural Living Products, Supplements and more.

• Up to 100 samples are delivered to buyers of their chosen category/categories.

• Recipients are encouraged to follow-up and provide feedback.

• Opportunity is designed for 100 of the same SKU.

• 90-day access to the portal of retailer ratings, analytics and verbatim feedback.


$2,750*

* Pricing varies depending on the sample product size.

• Shelf stable products:• Up to 9oz.: $2,750 • 9oz. – 24oz.: $3,250 • Over 24oz.: $4,250

• Frozen and refrigerated products with max dimensions of 12”x8”x4”: $5,500

The magic of Spark Change will come from the buzz. Partner with New Hope Network to drive awareness and engagement around your spark presence and activations. Your sponsored posts on the @NatProdExpo Instagram account will build brand awareness, drive Product Discovery Zone traffic and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up our healthy lifestyle community. Social campaigns will reflect New Hope Network’s Three I’s: Innovation, Inspiration and Integrity.

Paid Social Media Campaign

• 1 Static post on the @NatProdExpo Instagram feed.

• 2 Instagram Stories; posted for 24 hours each on @NatProdExpo stories reel.

• Company provides creative for posts and stories, must be approved by New Hope Network’s Standards department. New Hope Network team will determine scheduling of posts/stories within contracted timeframe.

• Your Paid Social Media Campaign will post during the bridge leading up to your chosen Micro-Community theme.

• Sales Deadlines:

• Mission-Driven Business Bridge: Friday, August 21

• Modern Health Bridge: Friday, September 11

• Organic & Regenerative Agriculture Bridge: Friday, October 2



$1,000

• Opportunity to present on The Spotlight Brand Podium for 3 minutes at the Micro-Community Event of your choice.

• The Spotlight Brand Podium is a 90-minute section of programming open to the whole Spark Change audience and will include 25 curated VIPs made up of key buyers, distributors and influencers specifically invested in the Micro-Community topic you selected and are interested in discovering new brands.

• Each Brand will have 1 accompanying slide showing of their key stats i.e. typical sales sheet, cost and distribution information on display throughout their speaking time.

• Opportunity to include 1 product sample in a pre-event box that the curated VIPS will receive in order to try your product during the presentations.

• Frozen and refrigerated SKUs can be accommodated with prior approval.

• Must be able to provide 25 of the same SKU with proper labelling and packaging.

• Products are subject to approval by New Hope Network Standards.

• Throughout the presentations, attendees will be prompted by the MC to sign up to meet with the presenting companies 1:1 within the Spark Change platform.

• The Spotlight Brand Podium to occur the same day as the Micro-Community event main programing.



• Deadline for product to arrive to be included in VIP box: Tuesday, September 1






• Deadline for product to arrive to be included in VIP box: Tuesday, October 13

• Non-exclusive opportunity, limited to 20 companies per Micro-Community Event.

The Spotlight Brand Podium: Presenter

Are you eager to grow? To expand how many stores you’re in? To increase how much shelf space your product(s) occupy? To broaden your brand recognition with consumers? The Spotlight Brand Podium is the key component of each Micro-Community Event’s programming where your brand will have the opportunity to differentiate yourself in front of the whole Spark Change audience and even more importantly 25 curated VIPs made up of key buyers, distributors and influencers who specifically are looking to help brands grow. Not only will you get to share your story and show off your stats with this audience, but the group of curated VIPs will get to try your product during the event.


$2,750

Exclusive, custom messages sent to a targeted segment of New Hope Network’s online community. These emails are a great way to introduce new products, cutting-edge research, and industry initiatives to a highly receptive audience. This campaign will also help to drive traffic and engagement to your Product Discovery Zone. New Hope Network’s email program offers full assistance with list selection, creative assembly and reporting through New Hope Network’s Smart Reach program.

Email Campaigns

Following each Micro-Community event, industry influencers will flock to our virtual environment to consume information on pertinent trends, network with other industry decision makers and find the latest and greatest products. Using a tracking pixel as these industry influencers come and go from the virtual environment, New Hope Network will deliver 30k ad impressions on your behalf as the influencer navigates other areas of the internet. This provides an excellent way to build brand and product awareness and link back to your Product Discovery Zone or website.

Audience Extension

• Two-touch targeted email campaign deployed to 5,000 contacts matching your desired buying profile.

• First send will go to all 5,000 contacts. Second send will go to all those who didn’t open the first email.

• Client designs and develops creative.

• Average Click Through Rate: .2%.

• Cost for 30k ad impressions - $1,500




$2,000

$1,500

Drive attendees to your Product Discovery Zone and get the attention of event attendees with this recurring advertising opportunity.

Coffee Break Digital Advertising

• 45-second video or animated ad featured during each of the coffee breaks within a Micro-Community Event.

• Full screen video advertisement throughout the program with a minimum 4 touchpoints.

• Video, multi-image GIF or animated advertisement features audio capabilities.

• Option to have New Hope Network create your content for additional spend.










$1,500

Are you looking to get your product in the hands of a curated list of influencers, press and media that are specifically focused on the natural products category? Then this is the perfect Spark Change Opportunity for you and your brand. We are helping to facilitate the media-brand connection in the natural products community via the Connect to Press Sampling Box. As a brand, you will be able to target your sampling efforts directly to New Hope’s media audience and receive valuable product feedback and ratings.

Connect to Press Sampling Box


How it works:

• Brands ship 50 product samples to Sampler’s distribution center in the central U.S.

• Our media community, consisting of members of the press and top influencers, have opted into this program.

• Up to 50 samples are delivered to the opted-in media audience.

• Recipients are encouraged to follow-up and provide feedback.

• Opportunity is designed for 50 of the same SKU.

• 90-day access to the portal of ratings, analytics and verbatim feedback.


$1,300*


• Shelf stable products:• Up to 9oz.: $1,300• 9oz. – 24oz.: $1,550• Over 24oz.: $2,050

• Frozen and refrigerated products with max dimensions of 12”x8”x4”: $2,750

Lead the Conversation for a Micro-Community Event

These opportunities offer companies the ability to connect with a specific Micro-Community topic and engage in one or more of our three program pillars: Product Discovery, Content/Education, and Networking/Connections.

The following opportunities will build excitement for each of the upcoming Micro-Community events. Share your story, educate the marketplace, and encourage continued engagement of the Product Discovery Zone.

Be a Part of the Micro-Community Events

This series of digital events will focus on three Micro-Community topics driving industry growth and innovation in our industry; Mission-Driven Business, Modern Health, and Organic & Regenerative Agriculture. These events will be rooted in product pitches and discovery, data-driven education, virtual experiences and networking opportunities while uniting companies around a specific Micro-Community topic.

Micro-Community Events Opportunities

• Opportunity to present on The Spotlight Brand Podium for 3 minutes at the Micro-Community Event of your choice.

• The Spotlight Brand Podium is a 90-minute section of programming open to the whole Spark Change audience and will include 25 curated VIPs made up of key buyers, distributors and influencers specifically invested in the Micro-Community topic you selected and are interested in discovering new brands.

• Each Brand will have 1 accompanying slide showing of their key stats i.e. typical sales sheet, cost and distribution information on display throughout their speaking time.

• Opportunity to include 1 product sample in a pre-event box that the curated VIPS will receive in order to try your product during the presentations.

• Frozen and refrigerated SKUs can be accommodated with prior approval.

• Must be able to provide 25 of the same SKU with proper labelling and packaging.

• Products are subject to approval by New Hope Network Standards.

• Throughout the presentations, attendees will be prompted by the MC to sign up to meet with the presenting companies 1:1 within the Spark Change platform.

• The Spotlight Brand Podium to occur the same day as the Micro-Community event main programing.









• Deadline for product to arrive to be included in VIP box: Tuesday, October 13

• Non-exclusive opportunity, limited to 20 companies per Micro-Community Event.

The Spotlight Brand Podium: Presenter

Are you eager to grow? To expand how many stores you’re in? To increase how much shelf space your product(s) occupy? To broaden your brand recognition with consumers? The Spotlight Brand Podium is the key component of each Micro Community Event’s programming where your brand will have the opportunity to differentiate yourself in front of the whole Spark Change audience and even more importantly 25 curated VIPs made up of key buyers, distributors and influencers who specifically are looking to help brands grow. Not only will you get to share your story and show of your stats with this audience, but the group of curated VIPs will get to try your product during the event.$2,750


What makes our Micro-Communities shine? The amazing brands that bring their passion and innovation through unique business models and exciting products. This opportunity will help buyers navigate your Product Discovery Zone in a fun, engaging format, while providing you the opportunity to showcase your commitment to one, or more, of the Micro-Community themes. Three dynamic videos, hosted by New Hope Network, will take buyers on a guided journey through what’s next in mission-driven business, modern health and organic and regenerative agriculture and will stop to visit our participating companies along the way. Toot toot, all aboard!

Micro-Community Guided Product Discovery Tour

• Company video featured on one of three tours to highlight the participating companies’ Product Discovery Zone.

• Included in Spark Change event promotions and Natural Products Expo social media accounts.

• Featured in the Spark Change event hub during your chosen Micro-Community event main programming.

• One email per video deployed to our buyer audience.










$2,500


Drive attendees to your Product Discovery Zone and get the attention of event attendees with this recurring advertising opportunity.

Coffee Break Digital Advertising

• 45-second video or animated ad featured during each of the coffee breaks within a Micro-Community Event.

• Full screen video advertisement throughout the program with a minimum 4 touchpoints.

• Video, multi-image GIF or animated advertisement features audio capabilities.

• Option to have New Hope Network create your content for additional spend. Micro-Community Event Dates:








$1,500

As the Networking Event Host of your chosen Micro-Community event, you’ll be positioned as a leader and facilitator of conversations driving change in the natural products industry. Along with New Hope Network, you will host the networking events, introduce the topic, guide the conversation and help to curate VIP invites.

Micro-Community Networking Event Host

• Logo prominently featured in the Spark Change environment and Micro-Community breakout group networking platform.

• Logo included on all promotions of the Micro-Community event group networking, including but not limited to, the online agenda, email marketing and social media.

• Option to help introduce the topic at the start of the event to welcome attendees and lead discussion.

• Sponsor to receive lead information from networking event.

• Micro-Community Networking event to occur the same day as the Micro-Community event main programing.








$7,500


Each Micro-Community event will have an intimate gathering of industry thought leaders who will be discussing Micro-Community Sparks—ideas that we believe can have a measurable positive impact in the Micro-Community. This Company will be the co-host of the roundtable, bringing not only its brand but its expertise to the virtual table.

Topical Roundtable Host

• Company will help identify the invitees.

• Company logo featured on invites.

• Live Topical Roundtable to occur the same day as the Micro-Community event main programing.








• New Hope Network to facilitate video webinar and Q&A discussion.

• Option for food delivery service gift cards provided to attendees.

• Work with New Hope Network to curate target audience and develop content.

• Branded two-touch email campaign driving attendance.


• Lead delivery.

• Lunch and Learns to occur on the following days and are exclusive per date:

Lunch & Learn (Live Webinar)

These live sessions will position your team as leading experts around one of our Micro-Community topics, allowing you to engage and educate the Spark Change community pre- and post- larger event activations.




$7,500

$15,000

Pre-recorded Webinar

• New Hope Network to act as moderator/facilitator.

• Support with content planning and presentations, where relevant.

• Recording and hosting of the webinar in the Spark Change event environment.

• Pre or Post Spark Change event email campaign supporting additional engagement.


• Lead delivery.

Highlight your expertise in one of our Spark Change Micro-Community themes and engage your target audience through meaningful content and education. Webinars are a cost-effective way to generate leads and align your company with industry experts. These pre-recorded webinars will be tied to our Micro-Community themes, hosted in the event environment and supported via email marketing campaigns.



$12,000

Exclusive, custom messages sent to a targeted segment of New Hope Network’s online community. These emails are a great way to introduce new products, new ingredients, cutting-edge research, and industry initiatives and commitments to a highly receptive audience, while driving engagement to your Spark Change presence. This campaign will drive traffic and engagement to your Product Discovery Zone or to another online area, or to book meetings during our Spark Change networking times. New Hope Network’s email program offers full assistance with list selection, creative assembly and reporting through New Hope Network’s Smart Reach program.

Email Campaigns

• Two-touch targeted email campaign deployed to 5,000 contacts matching your desired buying profile.

• First send will go to all 5,000 contacts. Second send will go to all those who didn’t open the first email.

• Client designs and develops creative.


$2,000

• Mission-Driven Business

• Monday, August 31

• Wednesday, September 9

• Sales deadline: July 17

• Modern Health



• Sales deadline: August 7

• Organic & Regenerative Agriculture

• Wednesday, October 14

• Wednesday, October 21

• Sales deadline: August 28

Join New Hope Network as a super connector in the natural products industry weekly via the Spark Change Morning Meetup. This company will help lead the weekly conversation with our community in a casual, personal setting to discuss the three Micro-Community topics and the overall Innovation for Good initiative.

Spark Change Morning Meetup Sponsor

• Sponsor logo prominently featured in the Morning Meetup event environment.

• New Hope Network to host 9 Meetups in partnership with the sponsor, a casual environment designed to foster conversation around Innovation for Good in our industry and each of the Micro-Community topics.

• Logo included on all promotions of the Morning Meetup events, including but not limited to the online agenda, email marketing and social media.

• Opportunity to co-introduce (with New Hope Network representative) each Morning Meetup.

• Introduction to encourage and facilitate discussion around the Micro-Community topics.

• Sponsor to receive contact information for all attendees of each Morning Meetup.

• Morning Meetups are scheduled for the following dates: • Tuesday, September 1

• Tuesday, September 8




• Tuesday, October 6




• Sales deadline: Friday, August 21

• Exclusive sponsorship opportunity.



$15,000

Fab 5 Influencer Sponsorship: Influence for Good

$15,000

• Pre Spark Change Micro-Community Event

• Opportunity to team up with 1 of the New Hope Network Fab 5 Influencers and a theme within the Micro-Community Event that aligns with your company’s brand, mission and/ or products.

• New Hope Network to facilitate planning meetings to introduce Influencer, discuss Sponsor’s product line, discuss content theme, and storyboard video with Sponsor and Influencer.

• Sponsor logo included on all promotions of the Fab 5 Influencer Program including marketing materials.

• Email spotlighting Sponsor and Fab 5 Influencer’s collaboration around the content theme.

• During & Post Spark Change Micro-Community Event

• Creation of a 1-minute video featuring the Influencer using and promoting Sponsor’s product, brand or message.

• Video will incorporate the Sponsor’s product and discuss the content theme that represents the Micro-Community topic as well as important thought leadership by the Sponsor and Influencer.

• Script to be created and pre-approved by Influencer, Sponsor and New Hope Network.

• Video to be shot by Influencer and edited by New Hope Network.

• Opportunity for Sponsor to use the video in an evergreen application.

• Fab 5 Influencer, Sponsor and New Hope Network to share final edited video on all appropriate social media channels in alignment with the designated Micro-Community Event.

• Influencer Reach:

• Minimum of 3 posts by the Fab 5 Influencer on their most influential platform recognizing and tagging the Sponsor; pre, during, and post Spark Change Micro-Community Event.

• Average audience varies by Influencer, but fall in range of 80,000 to 2,000,000.

• New Hope Network Reach:

• Video will be hosted on NewHope.com and shared via New Hope newsletters and social media channels.

• Unique monthly visitors to NewHope.com: 100,000; driving approximately 400,000 monthly page views.

• Total audience of New Hope social media channels: 56,000+.



• Fab 5 Influencer Categories available per Micro-Community Event:

Details:

Exclusive sponsorship opportunity per Fab 5 theme and Influencer.

• Mission Driven Business

• The Earth Activist/ The Planet Pro


• Responsible Sourcing


• Modern Health

• The Parent with Passion


• The Whole Health Hero


• Organic & Regenerative Agriculture

• The Organic Advocate


Align your company with a top wellness influencer who has the power to help share your mission and message far and wide! The Fab 5 Influencer Team represents 5 key categories of growth, innovation, responsibility and importance in the natural products industry, and draws a crowd to boot! With this unique branding opportunity and the momentum of the Spark Change Micro-Community Event, you’re guaranteed extraordinary exposure as a thought leader and brand to watch leading up to, during and after Spark Change.

The Title Sponsor is committed to the overarching theme of Innovation for Good and will be aligned with various activations and program marketing, while sharing their story through digital content and uniting the industry around this important topic. Sponsor will receive top billing throughout the Spark Change Product Discovery Zone, as this journey transforms how we connect with influential buyers and the greater natural products industry. As we embark on this journey to adapt how we do business, our Title Sponsor is at the forefront of delivering innovation, compelling stories and new relationships.

Innovation for Good - Title Sponsor

• 1:1 Meeting throughout the Spark Change Innovation for Good campaign will be brought to you by New Hope Network and our Sponsor.

• Logo featured on all promotions of the 1:1 meeting opportunities, including but not limited to, the online agenda, email marketing and social media.

• Instructional video produced by New Hope Network and marketed to all Spark Change attendees, including buyers, brands, suppliers and influencers, using sponsoring company and representatives to demonstrate the matchmaking capabilities of this new platform.

• Sponsor’s business objective included in the registration interests and needs process for all attendees.

• New Hope Network to use the sponsoring company and representative as the example to prompt meetings for that specific business objective.

• Sales Deadline: Friday, July 17


1:1 Meeting Sponsor

Campaign opportunities will provide exposure for the duration of the 2020 Spark Change initiative from August through the end of the year through alignment with the campaign theme, as well as repeated industry activations and events. In addition, these sponsorships will receive logo recognition throughout the full campaign, live recognition in event programming, and other special benefits.

Innovation for Good Campaign-Level Opportunities

• Innovation for Good branded video produced by New Hope Network and shown at the start of main stage keynote presentations.

• Sponsor and New Hope Network to collaborate on Innovation for Good content to create 3-5 minute video.

• Video to be shot and edited by New Hope Network.

• Opportunity for Sponsor to use the video in an evergreen application.

• Sponsor logo prominently featured in the Spark Change event environment, main presentation stage and Product Discovery Zone.

• Logo included on all promotions of the keynote presentations and Product Discovery Zone including, but not limited to, the online agenda, email marketing and social media.

• Product Discovery Zone launch video produced by New Hope Network and marketed to all Spark Change attendees, including buyers and influencers, using Sponsor Product Discovery Zone and products to demonstrate the capabilities of the new experience.

• Sponsor featured in each of the three Micro-Community Guided Product Discovery Zone Tours.

• Branded webinar continuing to tell the Title Sponsor’s story around Innovation for Good.

• Hosted Innovation for Good roundtable discussion.

• Sales Deadline: Friday, July 17.


This sponsorship supports connecting industry professionals in a meaningful way through focused matchmaking sessions that meet clear business objectives. One of the key elements of Spark Change is bringing our community together, so this sponsorship will be at the center of all five events.$25,000

$75,000

Alignment with industry data that helps to inform and educate the community is critical to becoming a thought leader and go-to resource in the natural products industry. This sponsorship allows one company to be aligned with New Hope Network data-driven content, exploring trends and opportunities in the Spark Change Micro-Communities.

Data & Insights Sponsor

• Sponsor logo featured in the Spark Change environment and on all promotions of The Spotlight Brand Podium.

• Marketing pieces include, but not limited to online agenda, email marketing, and social media.

• The Spotlight Brand Podium will be featured as one of the main programming components at each of the three Micro-Community events.

• The Spotlight Brand Podium is a 90-minute section of programming open to the whole Spark Change audience and will include 25 curated VIPs made up of key buyers, distributors and influencers.

• Sponsor to receive contact information for the brands featured in each presentation and their corresponding key stats.

• Sponsor will have early access to request 1:1 meetings with the presenting brands before the larger Spark Change audience can request meetings.

• Logo featured in The Spotlight Brand Podium VIP Sampling Box insert that will accompany each event and walk this curated audience through the sampling experience.

• Insert to include reminder on presentation date and details, a list of the presenting companies and the order in which to sample each product.

• Custom video discussing your company’s commitment to supporting growing brands and Innovation for Good.

• Video will be shown throughout each of the three Micro-Community coffee breaks, including one coffee break during The Spotlight Brand Podium presentations specifically.

• New Hope Network to produce video.

• Spark Change Brand Podium to occur the same day as the Micro-Community event main programing.






The Spotlight Brand Podium: Sponsor

Passionate, growing brands are driving change in our industry and this opportunity allows your company to show its commitment to the cultivation of a strong natural products community. This sponsorship is ideal for a company looking to connect with the emerging brands presenting on The Spotlight Brand Podium at all three Micro-Community Events. Support entrepreneurship, diversity and innovation with this opportunity!

Innovation for Good Campaign-Level Opportunities

• Logo inclusion in the Data & Insights Resource Center of the Spark Change environment.

• Logo inclusion on all promotions of the Resource Center, including but not limited to, the online agenda, email marketing and social media.

• Underwritten data report/presentation tied to Micro-Community themes.

• Opportunity to host company research in the resource center, with lead generation.

• Virtual Q&A in the Resource Center with a Data & Insights Sponsor representative to discuss its company research.

• Branded webinar allowing Sponsor to share its research.

$15,000

$20,000

Kickoff the Spark Change Influence for Good Journey in true Natural Products Expo style by being the exclusive sponsor of our first live music event of this virtual campaign. After several hours of community discussion, product discovery and thought-provoking content, we will bring our attendees together, while safe at home, to enjoy live music thanks to your brand.

Spark Change Kickoff Event Concert Sponsorship

$20,000• Sponsor logo featured in the Spark Change environment and on all promotions of the Spark Change Kickoff Event concert.

• Marketing pieces include, but are not limited to the online agenda, email marketing, and social media.

• New Hope Network to provide live-stream concert for all Spark Change attendees the afternoon/evening (dependent on time zone) of August 26th, following the Kickoff Event programming.

• Opportunity for Sponsor representative to introduce the Black Pumas, virtually.

• 60-90 second platform to speak to your brands story and then introduce the musicians prior to the start of the live-streamed concert.

• New Hope Network to assist in filming and production pre-show for professional integration into live-streaming.

• Script requested by show management prior to filming for New Hope Network Standards approval.

• Sponsor logo featured on the “bottom third” of the live-stream platform throughout the concert.

• Exclusive co-branded video shown throughout the Kickoff Event programming promoting the live-streamed concert and driving attendees to the sponsor’s Product Discovery Zone.

• Sponsor to receive lead data from all registered attendees for the Kickoff Event Concert.

• Campaign long inclusion: (1) complimentary Product Discovery Zone – see full inclusion details below.


• Fill out a quick and informative onboarding survey. A member of the Sampler team will then reach out to you to identify your target audience and learn more about your products.

• Sampler will then cross reference their database of 50 million consumers to match your product with the best consumers to sample your product and provide feedback.

• Consumers are asked demographics questions and questions about their shopping habits, eating style and where they shop for groceries, which Sampler uses to build consumers’ profiles in their database.

• Send 1,000 of your product samples to the Sampler warehouse and Sampler will then distribute your samples to the consumers they have matched you with.

• Log in to your Sampler portal to access the plethora of consumer feedback for your product.

Consumer Sampling Box

With the emergence of COVID-19, getting your product in the hands of the consumer has never been more important. As our industry adapts to these changes, the following opportunity will connect you directly with consumers in a new and exciting way.

Direct to Consumer

Brands and retailers have always known the best way to convert a consumer is through sampling. With the emergence of COVID-19, the ability to sample in stores has been widely paused. The Consumer Sampling Box solves for this challenge by giving brands an opportunity to target their sampling efforts directly to consumers and receive valuable product feedback and ratings.

How it works:

Opportunity Inclusions:

• Opportunity is designed for 1,000 of the same SKU.

• Non-perishable items only.

• 90-day access to the portal of consumer ratings, analytics and verbatim feedback.

$2,750*


• Shelf stable products:• Up to 3oz.: $2,750• 3oz. - 6oz.: $3,250• 6oz. - 9oz.: $3,750• 9oz. - 12oz.: $4,250• 12oz. - 24oz.: $6,900

• Frozen and refrigerated products not applicable

This exciting multi-day event will offer a dynamic set of opportunities that will reflect the ever-changing conditions of our industry at that moment in time. Through a combination of both digital and regional or local in-person activations, we will celebrate the successes of 2020 and get a glimpse of where the journey will go in 2021. These opportunities will be unlocked as the journey unfolds in early fall!

Spark Celebration Culminating Event November 10 & 11

Additional opportunity details and pricing coming soon! Please contact your sales rep in the meantime with any questions.

While COVID-19 is changing the world, the natural & organic products industry is poised to make a positive difference for people and planet—and New Hope Network is here to help all of us spark the change we want to see in the world!

Stay Tuned!

Documents

What is Spark Change? · Discovery Zone, including custom video, influencer-hosted interviews, podcasts, retail education eGuides, and more! You’ve got your Product Discovery Zone,